Re: [projectvrm] Theory of peak advertising

[Bart Stevens < >]

Or … there difference between the Attention Economy and the Intention Economy

On Oct 20, 2013, at 4:32 PM, Kevin Cox < "> > wrote:

The reason why boards operate the way they do comes from the incentives built into the way we organise finance.  

I refer you back to the exchanges arising from Graham Hill's email

What's Your Data Worth? Value in Use vs Value in Exchange

With Personal Data we have the opportunity to move to a Value in Use system versus a Value in Exchange system.  I will be putting forward some ideas on how to do it this week at IIW17. 

Kevin

On Mon, Oct 21, 2013 at 12:42 AM, Don Marti < " target="_blank"> > wrote:

begin Katherine Warman Kern quotation of Sun, Oct 20, 2013 at 07:54:29AM -0400:

> Adtech is not curious.  It is sure it is right. It
> stalks customers to find a soft spot and then spams
> incessantly, without any ability to detect feedback.
> It is a hunter. An inherently flawed model for
> relationship building.

  "The fundamental value proposition of these ad tech
  companies who are de-anonymizing the Internet is,
  'Why spend big CPMs on branded sites when I can
  get them on no-name sites?'"

  Michael Tiffany, CEO, White Ops
  http://www.adweek.com/news/advertising-branding/online-ad-fraudsters-are-stealing-6-billion-brands-152823

> On another front, The reason click fraud is successful
> is because adtech is designed to stalk and shoot.
> If it were designed to listen for feedback and
> respond, click fraud would be impossible.

Adtech is designed to cheat publishers out of their ad
money by stalking their audiences to cheaper places.
I can't think of any way to get more ad fraud
than deliberately seeking out cheaper and cheaper
bottom-feeder sites.

  "Naive, clueless advertisers are getting stuck with
  billions in worthless, nonexistent "advertising."

  Bob Hoffman
  http://adcontrarian.blogspot.com/2013/10/alarming-online-sleaze-factor.html

--
Don Marti                      +1-510-332-1587 (mobile)
http://zgp.org/~dmarti/        Alameda, California, USA
">