Re: [projectvrm] Theory of peak advertising

[Don Marti < >]

begin Katherine Warman Kern quotation of Sun, Oct 20, 2013 at 07:54:29AM 
-0400:

> Adtech is not curious.  It is sure it is right. It
> stalks customers to find a soft spot and then spams
> incessantly, without any ability to detect feedback.
> It is a hunter. An inherently flawed model for
> relationship building.

  "The fundamental value proposition of these ad tech
  companies who are de-anonymizing the Internet is,
  'Why spend big CPMs on branded sites when I can
  get them on no-name sites?'"

  Michael Tiffany, CEO, White Ops
  
http://www.adweek.com/news/advertising-branding/online-ad-fraudsters-are-stealing-6-billion-brands-152823

> On another front, The reason click fraud is successful
> is because adtech is designed to stalk and shoot.
> If it were designed to listen for feedback and
> respond, click fraud would be impossible.

Adtech is designed to cheat publishers out of their ad
money by stalking their audiences to cheaper places.
I can't think of any way to get more ad fraud
than deliberately seeking out cheaper and cheaper
bottom-feeder sites.

  "Naive, clueless advertisers are getting stuck with
  billions in worthless, nonexistent "advertising."

  Bob Hoffman
  http://adcontrarian.blogspot.com/2013/10/alarming-online-sleaze-factor.html


-- 
Don Marti                      +1-510-332-1587 (mobile)
http://zgp.org/~dmarti/        Alameda, California, USA