Re: [projectvrm] Theory of peak advertising

[Doc Searls < >]

I should also point out that Tim & Adi's paper is a "working" one, and that they plan to incorporate what I suggested. 

Any of us can also influence it. 

Their emails are in the .pdf. 

I'll invite Andrew Chen as well. His newsletter is primo. And I love this piece by him, cited in "Peak Advertising": <http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughs/>

I'll invite all three to IIW.

Doc

On Oct 12, 2013, at 10:30 AM, Doc Searls < "> > wrote:

+1

On Oct 12, 2013, at 10:18 AM, Kevin Cox < "> > wrote:

The first line in the article states

"Advertising is the critical financial engine of the Internet"

wrong

Advertising is one of the ways we pay for the Internet.  To people in marketing and sales it is important, but it is not the critical financial engine of the Internet.  My guess of the most important revenue areas would include the fees paid to ISPs for physical connection, the devices we use to connect ourselves to the Internet and the content for which we pay (such as games, services like SalesForce, Confluence, etc).  I do not have the figures but expect advertising revenue is relatively small compared to these other broad areas. Advertising is more about redirecting expenditure, or dividing the pie, rather than making the pie.

Kevin

On Sat, Oct 12, 2013 at 4:32 PM, Doc Searls < " target="_blank"> > wrote:

<http://peakads.org/images/Peak_Ads.pdf>

... is a "Working Paper by Tim Hwang and Adi Kamdar of the Nesson Center for Internet Geophysics VERSION ONE - October 9, 2013." 

My only regret, reading the piece, is that Tim & Adi apparently had not read The Intention Economy, in which one of the chapters is called The Advertising Bubble, and makes essentially the same case.

For those not getting the tongue in cheek in the title, Tim is the father of the Awesome Foundation, ROFLCON and much more — and a very smart, funny and creative dude. Charlie Nesson is the alpha founder of the Berkman Center and a Harvard Law Professor of high repute, both in spite and because of his oddities (e.g. fondness for Internet gambling and Jamaica permissiveness around drugs). Nobody is more out-there and grounded than these two guys, who are also at least two generations apart. Love 'em both.

Enjoy.

Doc