RE: [projectvrm] Theory of peak advertising

["T.Rob" < >]

> -----Original Message-----
> From: Don Marti 
> Magazine ads, though, don't peak.  Why?  Because they rely for
> effectiveness on the amount the advertiser spends, as perceived by the
> reader.  Signaling.
> 
> More ads make a magazine more valuable.  Instead of a death spiral like
> spam or web adtech, there's a value-building cycle.  A new magazine can
> rise if an ad there sends a strong signal.  (IMHO, good content has a
> multiplier effect on that reader-perceived ad spend.) More ads mean more
> money for content, more content means more readers, ad rates go up, and
> everyone's a winner.  

I'm recalling Computer Shopper in the '90s.  The post carrier must have hated 
that magazine.  It was like getting a giant phone book in the mail every 
month.  A catalog of computer stuff interspersed with content.

-- T.Rob