Re: [projectvrm] Theory of peak advertising

[Katherine Warman Kern < >]

Here's a idea for an additional chapter - "advertising isn't really financing the Internet"

I wonder if anyone has looked at some basis for an annual depreciation of cumulative venture dollars invested in Internet ad startups compared to the annual ad revenues.

Katherine Warman Kern

www.comradity.com

@comradity

203-918-2617

On Oct 12, 2013, at 1:32 AM, Doc Searls < "> > wrote:

<http://peakads.org/images/Peak_Ads.pdf>

... is a "Working Paper by Tim Hwang and Adi Kamdar of the Nesson Center for Internet Geophysics VERSION ONE - October 9, 2013." 

My only regret, reading the piece, is that Tim & Adi apparently had not read The Intention Economy, in which one of the chapters is called The Advertising Bubble, and makes essentially the same case.

For those not getting the tongue in cheek in the title, Tim is the father of the Awesome Foundation, ROFLCON and much more — and a very smart, funny and creative dude. Charlie Nesson is the alpha founder of the Berkman Center and a Harvard Law Professor of high repute, both in spite and because of his oddities (e.g. fondness for Internet gambling and Jamaica permissiveness around drugs). Nobody is more out-there and grounded than these two guys, who are also at least two generations apart. Love 'em both.

Enjoy.

Doc