Re: [projectvrm] Why reduce yourself to a qualified lead?

[Edi Immonen < >]

Hi all,

my name is Edi and I'm the founder of Glome ( www.glome.me - nothing much there yet, we are gradually opening up ). I agree with Kevin and Matt - talking about advertising is really just proofing the point and we should not get stuck there. Smart companies have their aims much higher, but also know that it's a step-by-step business going there. It's our business is to put the individual in the drivers seat. Not to be eyeballs etc. unless you want that and control your eyeball. Right?

Glome has a solution for developers to get revenue from free apps without the clutter of advertising - needless to say we do thing in a human-driven anonymous way. We believe developers should not design their service around interruptions or ads, they should design them for great user experiences.

Without yet going in to how, here is an image of what we are offering to the three stakeholders in the game. Looking forward to cook up something with others in the VRM list, but first we need to get our stuff out of private beta. As they say - build the best and partner with the rest.

Cheers,

.edi

On Sep 24, 2013, at 1:43 AM, Kevin Cox < "> > wrote:

Doc,

It is not about the money.  It is about access and knowing what is going on.  If people exchange something of value for my data then I know about it and can then do something about it.

Kevin

On Tue, Sep 24, 2013 at 7:44 AM, Doc Searls < " target="_blank"> > wrote:

Thanks, Matt. 

An oversight on my part not to mention Datacoup. Just added it to the post.

See ya shortly.

Doc

On Sep 23, 2013, at 5:15 PM, Matt Hogan < " target="_blank"> > wrote:

Doc,

As we've spoken about, Datacoup is also rolling out a similar data exchange, where users can sell data to purchasers as they see fit. 

IAB says FY12 digital ad revenues were ~$37bn

Direct marketing industry in FY12 was ~$13-14bn 

Two large industries completely reliant on mining/tracking our data total $50bn. If that's the case, then I see no reason why that $50bn conversation needs to be happening with anyone other than the end user of the data and the creator(s) of the data. Look no further than the Lumascape to see how many different parties are lining their pockets with our data. Inefficiency on display.

I'm not going to argue that the sale value of the data is justified at $50bn (it may or may not be)... My chief concern is making sure that the most efficient market exists for data. Its hard to see efficiency when you look at the Lumascape infographic. In my opinion, efficiency in data markets will exist when there is the most accuracy, liquidity, and simplicity with which to transact. Only way to get there is with individual controlling the data spigot. 

Re qualified leads; I'd rather be the one selling myself than someone else selling me as a lead. No, its not possible to plug all the leaks, but if we are at the dawn of a tectonic shift toward more individual control over data (more API of Me's) sprouting up, then its only logical to assume that the end commercial users of data will cease being patrons of the traditional data sellers (acxiom, epsilon, experian, DSP's),Why buy from a broker when you can get a far more accurate product from a more savory (politically, and in the future legally) source. 

I can't speak for reputation, handshake or enliken, but I think that deals/offers/money for our data is just the first step, or low hanging fruit. Its a market we know already exists (see IAB numbers above) but simply think should be transacted differently. We (Datacoup) don't necessarily think that the endgame is deals or a little extra scratch in the consumers pocket, its just the first and potentially easiest way to line up two sides of a market. Its step one in data empowerment. 

I'm positive the data has way more use than just getting free or discounted stuff. Identity and reputation management, shared knowledge utilities for health, creditworthiness, transportation solves.. etc. I think the key is starting somewhere. The easiest "somewhere" is saving the consumer money, or getting them money from a source they weren't already getting it from before. Its the one thing that the largest amount of people (US public at least) can understand, and will potentially adopt for. From that point, you can have developers, and other thought leaders come in and build truly meaningful things on top of this new data layer. 

See you and others on this list tonight at PDNYC. 

On Mon, Sep 23, 2013 at 1:59 PM, Doc Searls < " target="_blank"> > wrote:

http://hvrd.me/19tUF6Z

In which I express my reservations about the business of selling one's data for better offers, or other goodies.

But, as I say at the end of the piece, I'm open.

Doc

--

CEO/Founder
DataCoup, Inc.

Datacoup.com

@matthewphogan

@datacoup

415-533-7492