Re: [projectvrm] Does Pesonalised Intent Data = Higher Prices

[Graham Hill < >]

Kenneth

Anyone who has lived in Singapore, Hong Kong or China for any period of time will tell you that everything is negotiable, even a pair of trousers at Sears. Americans and Europeans have just forgotten how ro drive a hard bargain.

Don

Do you think sellers are really interested in the circumstances surrounding your intent? I don't. They don't care whether you are wandering through the store with your mind on an impulse buy or whether you must replace a ripped pair come what may. I suggest they care more about 'abstracted intent'. 

What are you in the market to buy? 

When are you in the market to buy? 

How important is the purchase to you? 

How urgent is the purchase to you? 

How much are you willing to spend? And so on. 

But be careful what you tell sellers as they are likely to use it for their own purposes. Is the purchase urgent? You are short of time so that will cost you more! That's only fair as we are expediting your purchase for you. Do you have lots of money to spend? That will cost you more too! That's also fair as the higher priced trousers have higher perceived value to you. Do you always buy trousers around this time of year? You know what that means by now. And of course there will be more weasel words to justify the price increase. It's data-augmented supply and demand. The more data about demand you provide the more augmented the price of the supply will be.

And the wider consequences?

Look Out! Here Comes Bazaar Pricing

http://www.linkedin.com/influencers/20130901151231-332179-look-out-here-comes-bazaar-pricing

And look what IATA is planning for your next airline flight... New Distribution Capability with personalised shopping

http://www.iata.org/whatwedo/stb/ndc/Documents/understanding-ndc.pdf

Be careful what you ask for. You might get it!. 

This is the largely undiscussed 'dark-side' of VRM intentcasting. Perhaps we should be discussing it more.

Best regards from Cologne, Graham

Am 02.09.2013 um 23:58 schrieb Kenneth Lefkowitz:

You don't negotiate a price at Sears.

Your incentive is to receive a discount offer for your khaki pants if you buy them while at the mall.

Your intent cast has value that can be cashed in immediately.

Kenneth J Lefkowitz, CEO

Emmett.

Data For Good

This email message (including any attachments) is for the sole use of the intended recipient(s) and may contain information that is confidential and legally privileged. Any unauthorized use or disclosure is strictly prohibited. If you have received this message in error, please immediately notify the sender by return e-mail message and delete all copies of the original message. Thank you for your cooperation.

On Sep 2, 2013, at 5:04 PM, Don Marti < "> > wrote:

begin Nathan Schor quotation of Mon, Sep 02, 2013 at 12:36:22PM -0700:

Handshake Is A Personal Data Marketplace Where Users Get Paid To Sell Their

Own Data

http://techcrunch.com/2013/09/02/handshake/

I completely don't get this.

Any intent information that is valuable to a vendor
is more valuable to me.

Here's an example.  It's a summer weekend, and I'm
walking through an anchor store at the mall, looking
at khaki pants.

Here are two pieces of intent information.

 "I'm cutting through the store on the way to pick up
 my car at Sears.  I wonder if there are any decent
 khaki pants on sale, since I could probably use
 another pair."

 "I ripped my last pair of khaki pants and I have a
 meeting in Palo Alto on Monday morning.  I have a
 lot of stuff to get done and I'm not leaving this
 store without a new pair."

What's my incentive to reveal which intent is the
true one?

Can anyone come up with a scenario in which selling my
intent information is more valuable to me than keeping
it confidential when I go to negotiate a purchase?

--
Don Marti                      +1-510-332-1587 (mobile)
http://zgp.org/~dmarti/        Alameda, California, USA
">

-- 
Dr. Graham Hill
">
UK +44 7564 122 633
DE +49 170 487 6192
http://twitter.com/GrahamHill
http://www.linkedin.com/in/grahamhill

Partner
Optima Partners
http://www.optimapartners.co.uk

Senior Associate
Nyras Capital
http://www.nyras.co.uk