Re: [projectvrm] Digital ad banners

[Kevin Cox < >]

Please let me what is wrong with the following.

Organisations that agree to interact with their customers via their personal cloud no longer have to leave cookies lying around on the person's browser.  Sessions and visits can be tracked for the organisation by the personal cloud.  The only thing that has to be present is an identifier for the personal cloud if the organisation only deals with the person via their personal cloud. The personal cloud can vary the identifier continuously because the connection between the organisation and the personal cloud is outside the browser.  This now gives organisations a reason to interact with personal clouds. Their interactions with customers can no longer be traced by third parties.  This could be a selling point for organisations to their customers.  "Deal with us and we will not leave cookies and traces of your visit in your browser. This will keep our interactions with you private".

am I missing something?

Kevin

On Tue, May 21, 2013 at 2:44 AM, Larry Smith < " target="_blank"> > wrote:

A very good visualization of how internet ad banners are targeted and purchased: http://cmsummit.com/behindthebanner/ . 

The VRM question is how and where could the individual insert additional profiling information they desire? Most of the discussions about user data centers on blocking it (stop 3rd party cookies) or removing it (delete cookies). But to be truly effective, should there be a pro-active method for shaping and informing?

Or maybe Apple's patent 8,205,265 around hiding in plain site is the answer: http://venturebeat.com/2012/06/20/new-patent-will-apple-clone-you-to-save-you-from-big-brother/

   

      

Larry W. Smith | Partner
 +1 917 754 3904
www.thematix.com