Re: [projectvrm] Is VRM an Ideologically-inspired Dead-end?

[John S James < >]

T

he key word is "trusted." That's a central problem and issue on the Web.

Consumer Reports is generally trusted today. And some vendors like Amazon accumulate significant trust. How often does it go wrong when you buy through them?

Whole Earth Catalog: Access to Tools. Different people wrote in about what worked for them, and excerpts from their letters were published. That model would not work today in its original form, because of (1) the ease of dishonest commercial promotion, and (2) our more litigious society, which is guaranteed to continue due to the surplus of lawyers.

Google Page Rank, which Google fights to keep mostly good?

Yelp?

"Review" sites? That's my last choice, but I'll look sometimes.

What could we devise by focusing on trust as the key?

John

On Thu, Mar 21, 2013 at 9:17 AM, Katherine Warman Kern < " target="_blank"> > wrote:

Vendors should track customers and let them know what they have to sell.  

What if Vendors don't want to track customers - they just want to do what they go well (e.g., make shoes).  What if they just want a medium that reaches receptive customers to tell them about their shoes.

Customers should track vendors and let them know what they want.  

What if customers don't want to track vendors or manage their own data.  What if they want to find a trusted  medium to tell them what's available when they want to buy, let's say shoes. 

VRM gives customers the tools to assist them carry out their side of the transaction.  VRM needs to work closely with Vendors.  They are partners in the same dance. They are not opponents in a boxing ring.

Back in the day, there was one medium serving both the vendor and the customer.  It was the shoe store. It is where shoe-receptive customers went ti see everything available. Conversations happened.  

VRM should be better than that for the same amount of effort and time by the vendor or customer. Neither have extra resources or time.  Neither think it is as interesting or fun to organize and analyze data as many of you do.  

They just want a better outcome than they have now for the same amount of effort and time they spend now.  

I understand that How to do this is the purpose of this conversation. But the how needs to focus on what the customers want.  You all often criticize Vendors for not being customer centric enough.

But VRM is a vendor too. To succeed you will need need to market your services to customers.  

K-

On Mar 19, 2013, at 5:25 PM, Kevin Cox < " target="_blank"> > wrote:

Intentcasting and tracking are applications of Information Processing Technology to assist vendors and customers make more effective, lower cost transactions.    

Vendors should track customers and let them know what they have to sell.  Customers should track vendors and let them know what they want.  VRM gives customers the tools to assist them carry out their side of the transaction.  VRM needs to work closely with Vendors.  They are partners in the same dance. They are not opponents in a boxing ring.

Kevin

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