Re: [projectvrm] Is VRM an Ideologically-inspired Dead-end?

[Kevin Cox < >]

Katherine,

We agree.  

VRM and CRM work best when they work together to make conversations simpler and easier.  VRM is not a competitor to CRM but a partner with CRM.

Kevin

On Fri, Mar 22, 2013 at 12:17 AM, Katherine Warman Kern < " target="_blank"> > wrote:

Vendors should track customers and let them know what they have to sell.  

What if Vendors don't want to track customers - they just want to do what they go well (e.g., make shoes).  What if they just want a medium that reaches receptive customers to tell them about their shoes.

Customers should track vendors and let them know what they want.  

What if customers don't want to track vendors or manage their own data.  What if they want to find a trusted  medium to tell them what's available when they want to buy, let's say shoes. 

VRM gives customers the tools to assist them carry out their side of the transaction.  VRM needs to work closely with Vendors.  They are partners in the same dance. They are not opponents in a boxing ring.

Back in the day, there was one medium serving both the vendor and the customer.  It was the shoe store. It is where shoe-receptive customers went ti see everything available. Conversations happened.  

VRM should be better than that for the same amount of effort and time by the vendor or customer. Neither have extra resources or time.  Neither think it is as interesting or fun to organize and analyze data as many of you do.  

They just want a better outcome than they have now for the same amount of effort and time they spend now.  

I understand that How to do this is the purpose of this conversation. But the how needs to focus on what the customers want.  You all often criticize Vendors for not being customer centric enough.

But VRM is a vendor too. To succeed you will need need to market your services to customers.  

K-

On Mar 19, 2013, at 5:25 PM, Kevin Cox < " target="_blank"> > wrote:

Intentcasting and tracking are applications of Information Processing Technology to assist vendors and customers make more effective, lower cost transactions.    

Vendors should track customers and let them know what they have to sell.  Customers should track vendors and let them know what they want.  VRM gives customers the tools to assist them carry out their side of the transaction.  VRM needs to work closely with Vendors.  They are partners in the same dance. They are not opponents in a boxing ring.

Kevin

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