Re: [projectvrm] Is VRM an Ideologically-inspired Dead-end?

Not relevant to VRM per se, but Can't Buy Me Like is a idealistically-inspired prescription/prediction by two smart advertising guys. It was the best talk I heard at SXSW.

On Sat, Mar 16, 2013 at 12:04 PM, Don Marti < " target="_blank"> > wrote:

begin " target="_blank"> quotation of Sat, Mar 16, 2013 at 08:27:27AM +0100:

> If we need better privacy, and I think we do, shouldn't we be agitating for just that, rather than the much more comprehensive VRM?

Maybe.

It's possible that VRM has enough of the nature of
IT consumerization, and cost-shifting to the customer
(both well-established trends) that it's a better deal
for vendors even if nothing changes in the privacy
technology or policy areas.

Take the same effect that Jakob Nielsen noticed for
Google here:
  https://www.nngroup.com/articles/search-engines-as-leeches-on-the-web/
and apply it internally--mathematically skilled
marketing people are expensive and will tend to drive
up their own price to consume any extra profit that
their skills bring in.  It could be more profitable
in the long run for the company to "do VRM" which
for most companies means "doing the web" -- giving
everything a URL and making it crawlable, and letting
customer-controlled systems crawl it.

On the other side, much of the decision-making around
marketing is surprisingly irrational, and there's
something satisfying to the marketing monkey brain
about having an increasingly detailed customer list
and being able to micromanange offers, whether or
not it's what Homo economicus would do if you made
_him_ VP of Marketing.

--
Don Marti                      +1-510-332-1587 (mobile)
http://zgp.org/~dmarti/        Alameda, California, USA
" target="_blank">

-- 
James H. Morris
http://www.cs.cmu.edu/~jhm