RE: [projectvrm] Re: [personal-clouds] Heads-up: Webinar today

[Katherine Warman Kern < >]

Love this!

 

From: Mary Hodder [mailto: ]
Sent: Thursday, March 14, 2013 12:51 PM
To: Doc Searls
Cc: T-Rob; ProjectVRM list
Subject: [projectvrm] Re: [personal-clouds] Heads-up: Webinar today

 

IF this isn't the ultimate advertisement for personal data clouds / stores / banks, etc

and VRM interactions that *ask* you about what you want and if you do want something, ask you about

what is relevant, not *tell* you what they want to tell you:

 

http://blogs.forrester.com/fatemeh_khatibloo/12-02-14-ci_fail_the_valentines_day_edition

 

"This email was sent to my email address, but addressed to my ex-husband."

.. for a valentines flower ad from ProFlowers..

 

then..

 

"But embarrassingly (for all involved) it got worse. Just a few days later, another of Proflowers' brands, Shari's Berries, sent me this email:"

where the ad tells Fatemah at her email address:

"Colin (Fatemah's ex husband), Kimberly (not Fatemah) will love sweet berries"

 

 

What a mess of bad data and bad marketing.  They got way too clever and I'm sure they messed it up for others, too.

 

 

On Mar 14, 2013, at 10:07 AM, Doc Searls wrote:

Good that you cross-posted it. I encourage people to attend it. Alas, I'll be in a meeting all afternoon, and won't make it.

Background: Fatemeh's blog:

<http://blogs.forrester.com/fatemeh_khatibloo>

We need to do a better job of keeping her current on what developers here are up to.

Doc



On Mar 14, 2013, at 10:08 AM, T-Rob < "> > wrote:

Thought you all might be interested.  Deliberately cross-posting so if you

reply, please remove the other list from distribution.

 

-------------------------

Webinar: Personal Data and Privacy - Is the consumer the boss?

Date: March 14, 2013  |  Time: 2 pm ET / 11 am PT  |  Duration: 1 hour

 

Companies and consumers are becoming increasingly aware of the value and

risks associated with the collection, use, and dissemination of personal

data. On the one hand, our personal data is the fuel behind our highly

connected, increasingly digital lives. On the other hand, using it

inappropriately can lead to damaging consequences.

 

This webinar will explore Forrester Analyst Fatemeh Khatibloo's

characterization of a new Personal Identity Management market as well as

solutions for participating in the Identity Economy.

 

Speakers:

Fatemeh Khatibloo, Senior Analyst, Forrester

Nick Crown, Director of Product Marketing, UnboundID

 

http://www.fiercecio.com/offer/identitymanagement?source=stack

-------------------------

 

Not sure if this will be useful or just marketing for UnboundID,  I'd love

to attend just to see which it is and what Fatemah is saying about digital

identity, but have a conflict.

 

-- T.Rob

 

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