Nice, Phil. The post wraps a practical example around Drummond’s triplet. Especially these four nuggets which also have sales/marketing potential since they specifically answer *WHY* someone should care. In others words – ‘What’s In It For Me’ – WIIFM, the station everyone listens to all the time. While social login is presented to users as an authentication step, it is actually an authorization step and any site you “login into” using social login is also authorizing the site to access your Facebook or Twitter data. Less than 10 companies now control the user populations for much of the Web and consequently most Web services and mobile apps. I think that’s a dangerous situation. Most of these same companies also control a browser, an ad network, or both. They use their power as IdPs to serve their own interests, naturally, and that means to sell more ads. This creates a great conflict of interest between their duty as custodians of user data and their desire to use that data to “target” ads at people. The problem is there’s no alternative that has the features I list above. Nathan Schor
305.632.1368 Office Tower2™ – ‘Changing ecommerce – one office building at a time.’™ NetMeals™ – ‘Order online or wait in line.’™ CompenSumer™ – ‘A penny for your thoughts but real money for your intentions.’™ |
Archive powered by MHonArc 2.6.19.