Re: [projectvrm] Intel TV that watches the audience...

[Joe Andrieu < >]

While I generally agree with the sentiment, Sean hit on a pet peeve of mine:

 

On Thu, Feb 14, 2013, at 12:54 PM, Sean Bohan wrote:

No one wants better advertising

 

This simply isn't true. A significant number of people watch the Super Bowl for the ads more than the game.

 

and no one wants their devices ratting them out

 

This I agree with. But I argue its poorly framed. The FourSquare app uses my GPS to tell FourSquare exactly where I'm at!

 

The problem with ads isn't the advertising. It's the mindless coopting of otherwise compelling media in hopes of pumping yet another mass consumption idea into millions more consumers' minds.

 

As Doc put it "the human being receiving the advertising is a passive participant in a game played by machines".

 

That's the problem. The massive industrial exploitation of the individual, in the name of progress, profit, and "creating value". It's the very disconnect of mass media that makes the evils of advertising possible.  Push past the mass media, the mass production, the mass consumerism, and maybe we can get to meaningful personal contact again.

 

That's when I *like* how my device uses my personal information to make my life better. Like when Google maps tracks my commute and helps me deal with traffic.

 

Thing is, if we don't have a framework for individual rights in this personalization, people will just keep opting in to the latest shiny without ever understanding what we're giving up.

 

*That's* why we are in such a mess wrt Facebook and Google and all that third party tracking...

 

-j

 

--

Joe Andrieu

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