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Re: [projectvrm] Digital wallets and VRM+CRM


Chronological Thread 
  • From: Anandan Jayaraman < >
  • To: Doc Searls < >
  • Cc: Dan Miller < >, Jeffrey Pedone < >, Charles Oppenheimer < >, Sean Bohan < >, Drummond Reed < >, ProjectVRM list < >
  • Subject: Re: [projectvrm] Digital wallets and VRM+CRM
  • Date: Thu, 14 Feb 2013 13:41:22 -0800
I tend to agree with Sean here. Salesforce is the only one among the large CRM vendors with any incentive to engage on VRM and for it to get any traction, it has to be deeply connected to the social themes they have been expounding.

Sales force makes its money from enterprises, not consumers. Any tool that does not serve the needs of those enterprises will not be a natural fit. On the other hand, a service that adds value to these enterprises will be a sweet spot.

One thought: I think a good place to start may be on the business social side. i.e.helping enterprises publish wants and engage with their suppliers on the salesforce platform. Chatter etc. focus on the enterprise's customers but they have not been very successful towards enabling supplier-enterprise collaboration. VRM in this context is a very natural fit - the enterprise is the customer- and has limited (or) no conflict with the larger story. 

I would love to participate in the meeting if and when it happens in the bay area.

regards, AJ


On Thu, Feb 14, 2013 at 10:59 AM, Doc Searls < " target="_blank"> > wrote:
Okay, let's do it. Dan, et. al., let's line up the space/time at your office to do this thing.

I'd like this to be a deep-dive among people who are actually involved and can do something, and not just a mini-conference where positions are stated and ideas are vetted.

I don't think the interested parties at Salesforce (notably JP and Steve) are anti-VRM at all. Nor are others on this list from SAP, Microsoft, IBM, SugarCRM and Oracle. (And yes, they are here.) To be fair and realistic toward those companies, they are answering their B2B markets' demand for more-better data gathering and customer and prospect tracking, big analytics and the rest of it. If we can make the VRM tools that match up with and improve CRM tools, that will be good for CRM. Simple as that. But we need to make those tools, and we can't come to the meeting with blank slates.

Doc


I think the first thing that Salesforce folks have to prove is that they aren't the mega-Anti-VRM. It's a matter of conduct, not intent and, for the most part Salesforce is building the mega-corporate cloud that basically occludes any opportunity for personal data to penetrate. Individuals may upload their stuff - send out their beacons, intent indicators and the like - voluntarily as part of their personal cloud(s). The role of CRM in general and Salesforce (as the mega cloud) is to appropriate it, starting innocently enough with a subscription service for companies to store and frequently refer to their "opportunity" lists and associated data.

I definitely want to be in the room when we talk through the CRM/VRM connection.

-Dan

On Thu, Feb 14, 2013 at 6:40 AM, Jeffrey Pedone < " target="_blank"> > wrote:
Really great to see VRM+CRM in print and actions being taken to meld the two.  This sounds like a great plan, count me in.

Jeffrey Pedone

On Feb 14, 2013, at 1:28 AM, Charles Oppenheimer < " target="_blank"> > wrote:

If there's a meeting of the minds getting queued up with JP, Steve and Doc

That would be great...I'd love to attend if you get it going.  Getting JP and Steve Gilmore talking VRM would be a nice start, I could see it developing into a conference.   Salesforce has by far the highest odds of a CRM company being VRM friendly I believe. (Disclaimer: alumnus of SFDC)

Charles Oppenheimer

On Feb 13, 2013, at 9:56 PM, Dan Miller wrote:

If there's a meeting of the minds getting queued up with JP, Steve and Doc, I volunteer our office/loft near South Park. Where CRM meets VRM could very well be in each of our wallets (electronic or otherwise). The Salesforce cloud is incredibly capacious. The menu of services is far beyond what 95% of its paying customers are able to assimilate. That's why the Twitter poll asks about prospecting by phone or email. 

On Wednesday, February 13, 2013, Sean Bohan wrote:
My phone is actually as if not more personal than my wallet. While we see daily (like the Google Play/Android news today) reports of companies not respecting our space (mobile phones) and the data inside, each little insult is adding up.  

You nailed it Doc. 

On Wed, Feb 13, 2013 at 11:39 PM, Drummond Reed < > wrote:
Right on, Doc. Respect Network and our Founding Partners are working as fast as we can to give the independent customer the same tools as Salesforce. Looking forward to making Respect Network + Salesforce a shining example of VRM+CRM.

=Drummond 


On Wed, Feb 13, 2013 at 8:16 PM, Doc Searls < > wrote:
At Customer Commons, "Wallets are personal": <http://customercommons.org/2013/02/12/wallets-are-personal/>

At the ProjectVRM blog, "The right frame for relationship is personal, not social": <http://blogs.law.harvard.edu/vrm/2013/02/13/the-right-frame-for-relationship-is-personal-not-social/>

There is a call for VRM+CRM action at the end of that one. Here's some more context :

    1. Which side of the debate are you on? What's more effective - Sales Prospecting by Phone or Email? http://bit.ly/14YROm3 
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Sean W. Bohan






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