In response to the California law requiring 100-word privacy
policies, I joked earlier (although I'm not sure that the list got
it due to some temporary issues) that we ought to require tweet-able
privacy policies.
More seriously: I wonder if it is possible to identify a "10
Commandments of VRM" or "The VRM 12-Step Program" that actually
encapsulates the key, core, essential, unshakable things that VRM
will do, or prevent, or enable, or whatever?
This is not meant -- not in the slightest -- as an exercise in
"dumbing down." As some famous writer once said, "I didn't have
time to write you a short letter, so I wrote you a long one."
Putting things into a set of words that is simultaneously not too
numerous and not too obscure is hard.
Perhaps someone has done this already, and in my VRM-newbie status I
have missed it?
Chris S.
On 2/14/2013 3:09 AM, Phil Wolff, PDEC
wrote:
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On the readability front,
It looks to me like:
- SOTU Flesch-Kincaid readability (grade levels needed to
read) fell as media distribution grew and the authors weren't
just reporting to educated elites.
- Formal communication styles, the language of authority,
became more colloquial over time.
- The US developed a shorthand for policy topics, as a
country, making pith pothible.
Kaliya and I have been writing and rewriting blurbs for her
seminars on the Personal Data Economy; boiling down why this
topic is worth a deep-dive is tough. I'm short on prior art
for explaining why this is useful, important and urgent to
newbies. Heck, we can't even assume awareness of user
centricity, design thinking, or the existence of CRM. And in
today's medium of email subject lines and tweets and bumper
stickers, we are still writing and talking as though it's 1800
in VRMland. Too much jargon, too many complex ideas invoked by
reference. To follow our threads you'll need backgrounds in
constitutional and contract law, IT architecture, startup
culture, microeconomics, social science, software UX, and
graduate studies in social media. It's juicy and
intellectually rich.
And it's a bit much.
I just hope it doesn't take 200 years to invent how to talk
VRM before you're out of middle school.
- phil
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