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[projectvrm] Trust as a brand attribute and how to lose it


Chronological Thread 
  • From: Steven Groves < >
  • To: ProjectVRM list < >
  • Subject: [projectvrm] Trust as a brand attribute and how to lose it
  • Date: Mon, 10 Sep 2012 13:43:19 -0600
On the heels of the discussion on trust being required to support consumer adoption of VRM, it seems that the lack of trust (dis-trust?) is rampant in many silicon valley brands...

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Steven Groves
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