- From: Mary Hodder <
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- To: Dean Landsman <
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- Cc: ProjectVRM list <
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- Subject: Re: [projectvrm] Do Amazon & Google Make Strange Webfellows?
- Date: Mon, 10 Sep 2012 09:43:43 -0700
Amazon bought IMDB a few years ago. They are the same essentially and share
data.
On Sep 10, 2012, at 9:38 AM, Dean Landsman wrote:
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Doc suggested that I post this to the VRM List for discussion, and perhaps
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some technical insight. It has to do with search, advertising, privacy,data
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mining and tracking.
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Here's the background: Recently i was trying to recall a movie title, in
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order to be sure I recommended the correct one to a friend. i recalled a
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specific scene, but was not sure just which of three very similar movies of
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this genre it might be. Honestly, I'd converged all three movies into one,
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as they were quite similar in plot, dialog and story content. The one
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scene in particular, though, was unique and very entertaining.
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I recalled the titles of two of the three films. i looked them up, via
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Google and Bing, and also checked Roger Ebert's reviews to see if he might
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have made mention of the one scene in question. During this process I also
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searched the names of a few actors, using Wikipedia and IMDB.
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Never once did I attempt to purchase a movie, nor did I seek them out on
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Amazon (or any other online shopping vehicle, such as Craigslist or eBay,
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etc.). Repeat: I NEVER ATTEMPTED A PURCHASE. The entire exercise was
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pursuit of a film title; in particular: a specific scene of note.
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A day or two after launching this search I began to receive offers from
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Amazon via email to PURCHASE two of the three films. Note: at that point I
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hadn't yet remembered or discovered the name of the third film.
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How does Amazon know I have an interest in these films? Is Google sharing
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my searches with Amazon? Same question holds for Bing, Wikipedia and IMDB.
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IMDB is less the suspect, as I looked up a few actors' filmographies, and
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clicked on a number of titles to see if I could locate the film in
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question. None of those films were offered to me by Amazon, just the two
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films I researched via Google and Wikipedia.
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Is there, perhaps, a third party, capturing, collecting and doing some
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machine-driven analysis of my [film] searches and the providing this data,
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thereby advising, Amazon to pitch me these purchase offers?
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Could Google be selling this to Amazon for a percentage of the [potential]
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sale? On this list we have often discussed that each and every user query
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on Google seems to be handled as though it represents a transaction
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opportunity. Those ads on the side and the top would verify such
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assumption. But is Google sharing this information that is of potential
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internal value? I doubt this, as the Google strategy seems more to
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position itself to be a conduit to sales from within its own
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infrastructure.
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My guess is that it is much more insidious. I run Ghostery to block much
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of the rampant tracking, and regularly check Collusion to see what I might
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next be careful to block via Ghostery or other utilities. All of this web
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activity took place on the most recent release of Firefox. The culprit, I
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believe, is (are?) third party (parties?) who surreptitiously lurk in the
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background, gather data and send it to Amazon.
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Doc suggested that the VRM List might offer some insight and discussion
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about these such practices.
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Oh, and by the way, completely by accident on a different search I
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discovered the name of the third movie, the very one with the scene I
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recalled. This happened Saturday. Amazon has yet to offer me a copy of
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that one for purchase. Of course, the day is young..
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Looking forward to The List's comments and response.
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--Dean
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