| I agree Tara.. the same thing concerned me. Why can't a VRM tool take a percentage of something the user gets.. either a payment or savings? That way the tool is aligned with the user's interests but still has a way to sustain itself. Regarding square: the reason its not VRM is that it works for the small merchant (my hair cutter has used it for the last year or so for example.. it works for her.. not me other than it's convenient). Doc, My understanding of what VRM is came from you.. a few months ago. You told me that VRM is about the sales side of transactions.. where users are in control. Gave examples about things like PersonalRFP .. and then were pretty adamant that VRM was never about ads and marketing and that side was going to be obsolete anyway. You also said that while VRM tools would sit on PDSs that a PDS might not be VRM.. depending on how it was set up. Given the PDSs I've viewed in the product flesh so far.. none of them have VRM values. However.. once we get to look at Sing.ly and Personal and other PDSs .. I'm hopeful they will have some VRM features and fit in your category. Because of this understanding, when I read the article below.. it felt off from what you said VRM was.. and also.. because of that understanding from you.. i've been careful on this list to call out that ads and marketing are not VRM (even though I wanted this list to consider the use case that included ads and marketing apps when talking about securing personal data..etc). Mary On Jun 7, 2011, at 8:13 AM, Tara Hunt wrote: Great article, but I'm concerned with his view on how VRM tools actually make $$: |
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