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Re: [projectvrm] VRM and mobile payments


Chronological Thread 
  • From: Mary Hodder < >
  • To: Tara Hunt < >, ProjectVRM list < >
  • Cc: Drummond Reed < >, Doc Searls < >
  • Subject: Re: [projectvrm] VRM and mobile payments
  • Date: Tue, 7 Jun 2011 08:48:50 -0700

I agree Tara.. the same thing concerned me.

Why can't a VRM tool take a percentage of something the user gets.. either a payment or savings?

That way the tool is aligned with the user's interests but still has a way to sustain itself.  

Regarding square: the reason its not VRM is that it works for the small merchant (my hair cutter has used it for the last year
or so for example.. it works for her.. not me other than it's convenient).

Doc,
My understanding of what VRM is came from you.. a few months ago. You told me that VRM is about the sales side
of transactions.. where users are in control. Gave examples about things like PersonalRFP .. and then were pretty adamant that
VRM was never about ads and marketing and that side was going to be obsolete anyway. You also said that while
VRM tools would sit on PDSs that a PDS might not be VRM.. depending on how it was set up.

Given the PDSs I've viewed in the product flesh so far.. none of them have VRM values.  However.. once we 
get to look at Sing.ly and Personal and other PDSs .. I'm hopeful they will have some VRM features and 
fit in your category.

Because of this understanding, when I read the article below.. it felt off from what you said VRM was.. and
also.. because of that understanding from you.. i've been careful on this list to call out that ads and marketing
are not VRM (even though I wanted this list to consider the use case that included ads and marketing apps when 
talking about securing personal data..etc).

Mary

On Jun 7, 2011, at 8:13 AM, Tara Hunt wrote:

Great article, but I'm concerned with his view on how VRM tools actually make $$:

"Again, the key thing to remember about VRM is that it works for you. VRM tool builders don’t get a cut of the sales going through the tool."

Really? We can't collect affiliate revenue? Certainly I agree that we shouldn't promote one brand over another because they pay (in order to increase our revenue), but to not collect any money? That doesn't seem like it needs to be a core value here. We'd discourage people from investing and starting VRM focused companies!

T
---------------------
Tara 'missrogue' Hunt
CEO
http://www.buyosphere.com/
e: " target="_blank">
p. 514-679-2951
a. about.me/tarahunt
t. tungle.me/missrogue



On Tue, Jun 7, 2011 at 2:41 AM, Drummond Reed < "> > wrote:
Doc, great link -- one of the best articles I've ready on VRM in a long time.

=Drummond

On Mon, Jun 6, 2011 at 2:42 PM, Doc Searls < " target="_blank"> > wrote:
Just saw Gideon Rosenblatt's blog post here: http://www.alchemyofchange.net/square-payments/

He got turned on to VRM at IIW. Very nice write-up.

Doc







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