Re: [projectvrm] VRM and mobile payments

[Sebastian Reisch < >]

Great post Doc, thanks for sharing!...I too believe that Square isn`t VRM, it`s great, but it´s not on our page.

 

The big question we have to resolve is how do we get the mass consumers to recognize that the services we are providing or going to provide via VRM platforms is different and doesn´t compete with, for example, Square, which is indeed a fabulous idea.

I´d like to leave this question to all the VRMers: What should our Go to Market strategy be?

 

a. Do mass advertising?...don´t think so, it isn´t VRM style.

b. Join up with the business side so they make their customers choose our platform vs their`s?...good idea, but how do we make those huge companies change their why of doing database marketing?

c. Word of mouth?, it´s gonna help, but very little...

d. A bit of each one?...kinda of expensive!

e. Other ideas?

 

Would love to hear from you guys and gals.

 

Sebastian Reisch

www.myinfo.cl

www.vrm.cl

2011/6/6 Doc Searls < "> >

Just saw Gideon Rosenblatt's blog post here: http://www.alchemyofchange.net/square-payments/

He got turned on to VRM at IIW. Very nice write-up.

Doc

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Atte,

Sebastián Reisch L.