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Re: Open Loyalty -- Re: VRM Utopia Re: [projectvrm] good Groupon Math


Chronological Thread 
  • From: Mark Lizar < >
  • To: Doc Searls < >, Project VRM < >
  • Subject: Re: Open Loyalty -- Re: VRM Utopia Re: [projectvrm] good Groupon Math
  • Date: Wed, 11 May 2011 13:10:32 +0100
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Thx Doc. 

Closed Loyalty is a serious issue. Highlighting why we need a "business (reverse) book." 

Here is an article about how discriminating it is.  Supermarkets have been scrambling to cater to the wealthiest shoppers ever since researchers discovered that 75% of a store’s profits come from the top 30% of its customers.

Closed Loyalty cards are used to discriminate and it is having a big impact.   The idea of a Customer Union based on Open Loyalty is perhaps a practical way to discuss rights in VRM terms. 

Best Regards / Mark 

On 11 May 2011, at 02:05, Doc Searls wrote:

In a bouncing car here...

I love "open loyalty" and how it repositions existing vendor-driven "loyalty" as closed. Nice. I like reversing 'book as well. More later.



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