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Re: [projectvrm] question. VRM-SCRM?


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  • From: Doc Searls < >
  • To: Jon Lebkowsky < >, Alan Patrick < >
  • Cc:
  • Subject: Re: [projectvrm] question. VRM-SCRM?
  • Date: Wed, 14 Jul 2010 16:48:00 +0200

Title: Re: [projectvrm] question. VRM-SCRM?
I wonder if there's a better chance of getting an overlap of the VRM and CRM circles (by which I mean real engagement between VRM and CRM processes) *without* SCRM than with it?

I say that because all of the stuff we call "social" (Facebook, Twitter, Blippy, Foursquare, yada yada) are private commercial walled gardens, rather than our own servers, services or data buckets. Thus it seems to me these "socia" things are a bug, not a feature.

Doc

At 8:00 AM -0500 7/14/10, Jon Lebkowsky wrote:
Right, and more about assessing things like "sentiment" than relationship.

~ Jon
On Wed, Jul 14, 2010 at 3:58 AM, Alan Patrick < "> > wrote:
Yup - SCRM = CRM + SocNet datamining


On 14/07/2010 09:52, Adriana Lukas wrote:
Seems to me SCRM has as much 'relationship' involved as CRM does, just
looking for more data in the social media/web. That's what it boils
down to.

Adriana



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