Re: [projectvrm] question. VRM-SCRM?

[Iain Henderson < >]

Hi Kaliya, here's a post from a while back suggesting the fit.

Or the short version, as said elsewhere - VRM comes from the individual side and CRM from the organisation side, ideally they meet somewhere in the middle...

Cheers

Iain

On 12 Jul 2010, at 22:39, Kaliya wrote:

I know you guys have likely covered this but I am not the most through tracker of the list. And perhaps this is an opportunity to answer a question definitively.

What is the difference between Social CRM and VRM?

The below e-mail I got made me ask the question. 
-Kaliya


Begin forwarded message:

From: Tatyana Kanzaveli < "> >
Date: July 12, 2010 1:37:04 PM PDT
To: 
Subject: [NextNow] Global Social CRM Community is making a history tomorrow!

Dear all,

Tomorrow, on 7/13 at 4:00 pm PST Global Social CRM community is making a history by participating in a worldwide event (16 countries) via TelePresence out of 3 locations: Santa Clara, CA; Washington, DC and New York, NY; via WebEx, Livestreaming video, Twitter and Wave.

Meeting will start with introduction video by Paul Greenberg, followed by master interviews with Natalie Petohouff, Ray Wang, Mitch Lieberman, Brian Solis and Frank Eliason.

They will cover the following topics:

• - How SCRM plays in the world of enterprise applications;

• - Justifying Communities in SCRM planning;

• - How does SCRM work for SMB?

• - How communities grow from Twitter..

This will follow panel discussions with LaSandra Brill [CISCO], Katy Keim [Lithium], Munish Ghandi [HyLy], Peter Grambs [Cognizant], Kira Wampler [Ant's Eye View] moderated by Esteban Kolksy.

Topics that will be discussed are:

• - Using online communities for SCRM;

• - How are communities being used today?

• - How has the advent of the Social Customer changed communities?

• - How are businesses reacting to these new social-networks-as-communities?

• - Is there a business justification for using communities?

• - What can we expect going forward?

• - How can a business benefit from using communities?

• - Case studies.

You can follow #globalscrm hashtag on Twitter; watch live video stream: http://www.justin.tv/richreader#r=11CM164~&s=li ; or join via WebEx http://www.meetup.com/BayAreaExecutives/calendar/13796073/ - instructions.

Nice coverage of the event in Washington Examiner:
http://www.examiner.com/x-33257-DC-Social-Media-Marketing-Examiner~y2010m7d8-Social-Media-enthusiasts---Global-SocialCRM-meetup-conveniently-virtual-July-13th-7-pm-EST-scrm

Onsite TelePresence suites are booked, but you can join us free via WebEx and Livestream.

Special thank you goes to our sponsors:
CISCO TelePresence
Marriott Hotels
Lithium Technologies
HyLy
Ant's Eye View

and our TelePresence suites hosts:

Shashi Bellamkonda [DC]
Mitch Lieberman [NY].

Video production by Rich Reader.

See you tomorrow!
Tatyana

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