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Re: [projectvrm] "I am not a brand."


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  • From: Alan Patrick < >
  • To:
  • Subject: Re: [projectvrm] "I am not a brand."
  • Date: Wed, 23 Jun 2010 14:57:51 +0100

Re:

Helpful to know what you were responding to: "We can, if we group
together, fight off the weenuses and hosebags who want to turn the
Internet into a giant commercial.”

My 2p.....

Getting people to group together is unlikely to work vs a few driven people who believe they can make a large return - the paybacks are too mismatched.

Plus the evidence on the 'Net to date is that these hosebag tactics do seem to work at a higher success rate than the cost of using them, thus they will continue to be used.

There is a bigger underlying issue, in that the 'Net promotes "winner takes all" markets where the prizes for winning are so huge that they:

(i) suck in more people than they rationally should (people are always overpotimistic about their likelihood of success)
(ii) make those people behave in more outrageous ways to diferentiate themselves

What is more likely to work is if the 'Net had some form of feedback mechanism to show these people - very clearly, to discourage les autres - that what they are doing isn't helping them.

But beware if it shows that it is helping them, which, sadly, I suspect it would............

Rgds

Alan



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