Re: [projectvrm] Reinventing direct marketing

[Iain Henderson < >]

Good luck with the service Frank, looks great.

As for governments enabling this market, our UK Government is leading the charge in this, but not in the way you suggest.

Here is their latest data breach, another 84k personal records gone....

I think that is us now up to about 30m from UK central government alone in the last year - and that's only the ones they know about. If ever there was a case for changing how personal data is valued, managed and used then they make a great case study. That, combined with relatively high bar privacy laws, gives us quite a big VRM stick to hit them with....although there are times when I think the class action law suit approach might have even more impact.

Anyway, they are at least starting to listen to the VRM message and we hope to get some pilot activity up and running with them next year.

Cheers

Iain

PS That article by Doc, Alan and I was not restricted to direct mail; the principles behind it apply across all communications channels, including the ones that have not been invented yet.

On 21 Aug 2008, at 20:49, frankxr wrote:

Mike:

I read this just now - a very good summary and I like the commercial
framework for the presentation of the information ( great job)  - I am in
99.9% agreement with the observations and conclusions and it is a good
concise overview of the key issues. I feel proud that the web service we
have created appears to address virtually all these issues highlighted in
the document - with appropriate marketing hopefully our shared ideals can
prove themselves commercially as well as benefit nonprofits ( our service
allows individuals to specify nonprofits as the beneficiary of the value
realized from their information - we call the service AdGive)

One of the conclusion I continue to come back to is the notion that much of
the market issues would be resolved if the government recognize its true
value by simply making consumers information, opinion, data, including
online behavior real property in the legal sense. At our web service we make
this fundamental assumption as a foregone conclusion and use it to inform
our policies, services, and future roadmap.

If the direct mail article mentioned earlier was/is of interest to the
community I would recommend that you consider reading the FAQ documents
available at the VRM web service me and my colleagues are attempting to
bring to market at this time.  Here are the links

Consumer FAQ: https://www.kindclicks.com/member_account/faq#faq31
Business FAQ: https://www.kindclicks.com/bus_account/business_faq

The FAQ's represents our early attempt to explain in commercial service
terms our service and some of the value that accrues to system participants.


Many thanks

Frank




-----Original Message-----
From: Mike Kirkwood [ ">mailto: ]
Sent: Thursday, August 21, 2008 8:56 AM
To: "> ; ">
Subject: RE: [projectvrm] Reinventing direct marketing

A small twist on this to be tested by Facebook next week, "Engagement Ads".
Interesting, they allow you to leave notes, or your name for the brand you
are interested in.   It's starting to happen in interesting ways.   Is it
Direct?  Not sure.  But close for sure.   *not a facebook user*

http://news.cnet.com/8301-13577_3-10022000-36.html?tag=nefd.top

--Mike
________________________________________
From: [ ]
Sent: Thursday, August 21, 2008 5:11 AM
To:
Subject: [projectvrm] Reinventing direct marketing

Recently, Doc, Iain Henderson and I worked together to produce an article on
what VRM means for the future of direct marketing (and really, for marketing
itself).

It has just been published in the journal of 'Direct, Data and Digital
Marketing Practice'.

If you are interested, you can access the article at
http://www.ctrl-shift.co.uk/resources.html

Comments welcome!

Alan Mitchell

Iain Henderson

">

This email and any attachment contains information which is private and confidential and is intended for the addressee only. If you are not an addressee, you are not authorised to read, copy or use the e-mail or any attachment. If you have received this e-mail in error, please notify the sender by return e-mail and then destroy it.