RE: [projectvrm] Reinventing direct marketing

["frankxr" < >]

Mike:

I read this just now - a very good summary and I like the commercial
framework for the presentation of the information ( great job)  - I am in
99.9% agreement with the observations and conclusions and it is a good
concise overview of the key issues. I feel proud that the web service we
have created appears to address virtually all these issues highlighted in
the document - with appropriate marketing hopefully our shared ideals can
prove themselves commercially as well as benefit nonprofits ( our service
allows individuals to specify nonprofits as the beneficiary of the value
realized from their information - we call the service AdGive) 

One of the conclusion I continue to come back to is the notion that much of
the market issues would be resolved if the government recognize its true
value by simply making consumers information, opinion, data, including
online behavior real property in the legal sense. At our web service we make
this fundamental assumption as a foregone conclusion and use it to inform
our policies, services, and future roadmap. 

If the direct mail article mentioned earlier was/is of interest to the
community I would recommend that you consider reading the FAQ documents
available at the VRM web service me and my colleagues are attempting to
bring to market at this time.  Here are the links

Consumer FAQ: https://www.kindclicks.com/member_account/faq#faq31
Business FAQ: https://www.kindclicks.com/bus_account/business_faq 

The FAQ's represents our early attempt to explain in commercial service
terms our service and some of the value that accrues to system participants.


Many thanks

Frank




-----Original Message-----
From: Mike Kirkwood 
[mailto:
 ]
 
Sent: Thursday, August 21, 2008 8:56 AM
To: 

 ;
 

 
Subject: RE: [projectvrm] Reinventing direct marketing

A small twist on this to be tested by Facebook next week, "Engagement Ads".
Interesting, they allow you to leave notes, or your name for the brand you
are interested in.   It's starting to happen in interesting ways.   Is it
Direct?  Not sure.  But close for sure.   *not a facebook user*

http://news.cnet.com/8301-13577_3-10022000-36.html?tag=nefd.top

--Mike
________________________________________
From: 

 
 
[
 ]
Sent: Thursday, August 21, 2008 5:11 AM
To: 

 
Subject: [projectvrm] Reinventing direct marketing

Recently, Doc, Iain Henderson and I worked together to produce an article on
what VRM means for the future of direct marketing (and really, for marketing
itself).

It has just been published in the journal of 'Direct, Data and Digital
Marketing Practice'.

If you are interested, you can access the article at
http://www.ctrl-shift.co.uk/resources.html

Comments welcome!

Alan Mitchell