The Profitability of the Internet

April 23

The rise of the networked economy is changing economic possibilities around the world. From the call centers in India to eBay and the new Internet entrepreneurs, there are many signs that suggest a flatter world fueled by innovative production and marketing strategies. In this session, we will explore the promise and reality of the changing economic tides associated with rising Internet use including those marketing to the long tail and the new oligopolists.

Readings

• Wikipedia, Dot-com bubble

• Chris Anderson, The Long Tail (Wired)

• Guy Kawasaki, The Wrong Tail: A Checklist for Long Tail Implementations

• Kevin Kelly, Better than Free

• Eric Von Hippel, Democratizing Innovation (Chapter 8)

• Digital Music News, The Most Infamous Music Infographic, Updated for 2012

• Benjamin Wallace, The Rise and Fall of Bitcoin (Wired)

Optional Readings

• Lee Gomes, Ivy League 2.0 or Just Another Pets.com? (MIT Technology Review)

• The Future of Music Coalition, Artist Revenue Streams (peruse)

Class Discussion

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