JUDGES: Before WIENER, DeMOSS, and PARKER, Circuit Judges.

   OPINIONBY:
   ROBERT M. PARKER, Circuit Judge:

   David Mink appeals the district court's dismissal of his complaint for lack of personal jurisdiction. We affirm.

   I. FACTS AND PROCEEDINGS

   David Mink is a Texas resident who works in the retail furniture business. In January 1997, Mink claims that he
   began to develop a computer program, the Opportunity Tracking Computer System ("OTC"), designed to track
   information on sales made and opportunities missed on sales not made. On May 13, 1997, Mink submitted a
   patent application for the computer software and hardware that he developed to the United States Patent
   and Trademark Office. He also submitted a copyright application for the OTC to the United States Copyright
   Office.

    [*335]  Mink claims that in June 1997 he was approached by a Colorado resident named Richard Stark at a
   trade show. Stark allegedly asked Mink if he would be interested in marketing the OTC product with Stark's
   software at an upcoming computer seminar. Mink gave Stark a full demonstration of the OTC system, including
    [**2]  its written material. While Mink initially declined Stark's offer to market the software together, Mink
   later contacted Stark to discuss the possibility of Stark marketing his product.

   Between June 1997 and October 1997, Stark allegedly shared all of Mink's ideas and information on the OTC
   system with David Middlebrook. According to Mink's complaint, Middlebrook and two companies, AAAA
   Development and Profitsystems, conspired to copy Mink's copyrighted and patent-pending OTC system and
   create an identical system of their own for financial gain.

   AAAA Development is a Vermont corporation with its principal place of business in Vermont. Middlebrook is a
   Vermont resident. Neither AAAA Development nor Middlebrook own property in Texas. Mink is silent concerning
   where his contacts with the defendants occurred. However, we infer that the contacts were not in Texas
   based on the statement in Middlebrook's affidavit that AAAA has not made any sales in Texas nor has it had
   any agents or employees travel to Texas or represent it in Texas. The company has advertised in a national
   furniture trade journal and maintains a website advertising its sales management software on the Internet.

   On November 7, 1997, Mink  [**3]  filed his original complaint in the United States District Court for the
   Southern District of Texas against AAAA Development and David Middlebrook, alleging that they conspired to
   copy Mink's computer program in violation of federal copyright and patent pending rights. AAAA Development
   and Middlebrook moved to dismiss for lack of personal jurisdiction. The district court granted their motions.
   Mink filed a motion for reconsideration of the order dismissing AAAA and Middlebrook, adding allegations that
   the defendants had been actively targeting customers in Texas with cold calls and asserting for the first time
   that AAAA's Internet website, accessible from Texas, could fulfill the minimum contacts requirement for the
   exercise of personal jurisdiction. The district court denied the motion for reconsideration. We affirm.

   II. DISCUSSION

   The sole issue on appeal is whether the district court erred in dismissing defendants AAAA and Middlebrook for
   a lack of personal jurisdiction. The district court's determination of the exercise of personal jurisdiction over a
   defendant is a question of law subject to de novo review. See Felch v. Transportes Lar-Mex S.A. de CV, 92
   F.3d 320, 324 (5th Cir. 1996).  [**4]  When a nonresident defendant challenges personal jurisdiction, the
   plaintiff bears the burden of establishing the district court's jurisdiction over the defendant. See Wilson v.
   Belin, 20 F.3d 644, 648 (5th Cir. 1994). We conclude the district court did not err in dismissing the defendants
   for lack of personal jurisdiction.

   A federal court sitting in diversity may exercise personal jurisdiction over a nonresident defendant if (1) the
   long-arm statute of the forum state confers personal jurisdiction over that defendant; and (2) exercise of
   such jurisdiction by the forum state is consistent with due process under the United States Constitution. See
   Latshaw v. H.E. Johnston, 167 F.3d 208, 211 (5th Cir. 1999). Because Texas's long-arm statute has been
   interpreted to extend to the limits of due process, we only need to determine whether subjecting AAAA and
   Middlebrook to suit in Texas would be consistent with the Due Process Clause of the Fourteenth Amendment.
   See Electrosource, Inc. v. Horizon Battery Technologies,  [*336]  Ltd., 176 F.3d 867, 871 (5th Cir. 1999)
   (citing Schlobohm v. Schapiro, 784 S.W.2d 355, 357 (Tex. 1990)).  [**5]

   The Due Process Clause of the Fourteenth Amendment permits the exercise of personal jurisdiction over a
   nonresident defendant when (1) that defendant has purposefully availed himself of the benefits and
   protections of the forum state by establishing "minimum contacts" with the forum state; and (2) the exercise
   of jurisdiction over that defendant does not offend "traditional notions of fair play and substantial justice."
   Latshaw, 167 F.3d at 211 (quoting International Shoe Co. v. State of Washington, 326 U.S. 310, 316, 90 L.
   Ed. 95, 66 S. Ct. 154 (1945)).

   The "minimum contacts" aspect of the analysis can be established through "contacts that give rise to 'specific'
   personal jurisdiction or those that give rise to 'general' personal jurisdiction." Wilson, 20 F.3d at 647. Specific
   jurisdiction exists when the nonresident defendant's contacts with the forum state arise from, or are directly
   related to, the cause of action. See id. (citing Helicopteros Nacionales de Colombia, S.A. v. Hall, 466 U.S. 408,
   414 n.8, 80 L. Ed. 2d 404, 104 S. Ct. 1868 (1984)). General jurisdiction exists when a defendant's contacts
   with  [**6]  the forum state are unrelated to the cause of action but are "continuous and systematic." See id.
   (citing Helicopteros, 466 U.S. at 414 n.9). Because we conclude that Mink has not established any contacts
   directly related to the cause of action required for specific jurisdiction, we turn to the question of whether
   general jurisdiction has been established.

   At the outset, we note that Mink has not met his burden of establishing that the district court had personal
   jurisdiction over defendant Middlebrook. Mink, however, contends that the district court could exercise
   personal jurisdiction over AAAA because its World Wide Website is accessible by Texas residents. The issue of
   exercising personal jurisdiction over a defendant who operates an Internet website without other contacts
   with the forum state is a question of first impression in the Fifth Circuit.

   Courts addressing the issue of whether personal jurisdiction can be constitutionally exercised over a defendant
   look to the "nature and quality of commercial activity that an entity conducts over the Internet." Zippo Mfg.
   Co. v. Zippo Dot Com, Inc., 952 F. Supp. 1119, 1124 (W.D. Pa. 1997). The  [**7]  Zippo decision categorized
   Internet use into a spectrum of three areas. At the one end of the spectrum, there are situations where a
   defendant clearly does business over the Internet by entering into contracts with residents of other states
   which "involve the knowing and repeated transmission of computer files over the Internet...." Zippo, 952 F.
   Supp. at 1124. In this situation, personal jurisdiction is proper. See id. (citing CompuServe, Inc. v. Patterson,
   89 F.3d 1257 (6th Cir. 1996)). At the other end of the spectrum, there are situations where a defendant
   merely establishes a passive website that does nothing more than advertise on the Internet. With passive
   websites, personal jurisdiction is not appropriate. See id. (citing Bensusan Restaurant Corp., v. King, 937 F.
   Supp. 295 (S.D.N.Y. 1996), aff'd, 126 F.3d 25 (2d Cir. 1997)). In the middle of the spectrum, there are
   situations where a defendant has a website that allows a user to exchange information with a host computer.
   In this middle ground, "the exercise of jurisdiction is determined by the level of interactivity and commercial
   nature of the  [**8]  exchange of information that occurs on the Website." Id. (citing Maritz, Inc. v.
   Cybergold, Inc., 947 F. Supp. 1328 (E.D. Mo. 1996)). We find that the reasoning of Zippo is persuasive and
   adopt it in this Circuit.

   Applying these principles to this case, we conclude that AAAA's website is insufficient to subject it to personal
   jurisdiction. Essentially, AAAA maintains a website that posts information about its products  [*337]  and
   services. While the website provides users with a printable mail-in order form, AAAA's toll-free telephone
   number, a mailing address and an electronic mail ("e-mail") address, orders are not taken through AAAA's
   website. This does not classify the website as anything more than passive advertisement which is not grounds
   for the exercise of personal jurisdiction. See Zippo, 952 F. Supp. at 1124.

   This case does not fall into the spectrum of cases where a defendant clearly conducted business over the
   Internet nor does it fall into the middle spectrum of interactivity where the defendant and users exchange
   information through the Internet. There was no evidence that AAAA conducted business over the Internet by
   engaging in business  [**9]  transactions with forum residents or by entering into contracts over the Internet.
   See CompuServe v. Patterson, 89 F.3d at 1264-67 (6th Cir. 1996); Zippo, 952 F. Supp. at 1125-26.

   We note that AAAA's website provides an e-mail address that permits consumers to interact with the
   company. n1 There is no evidence, however, that the website allows AAAA to do anything but reply to e-mail
   initiated by website visitors. In addition, AAAA's website lacks other forms of interactivity cited by courts as
   factors to consider in determining questions of personal jurisdiction. For example, AAAA's website does not
   allow consumers to order or purchase products and services on-line. See Stomp, Inc., v. Neato, LLC, 61 F.
   Supp. 2d 1074, 1999 WL 635460, *3 & n.7 (C.D. Cal. 1999) (describing consumers' ability to purchase and pay
   for products on-line). In fact, potential customers are instructed by the website to remit any completed order
   forms by regular mail or fax.

   - - - - - - - - - - - - - - - - - -Footnotes- - - - - - - - - - - - - - - - - -

   n1 The record contains the printed screens from the website, which contain the line, "For more information,
   e-mail sales at upfrontsoft.com or call toll free (888) 286-6286." The e-mail address is underlined and
   printed in a different color ink, possibly indicating an e-mail link, as opposed to simply an e-mail address. The
   parties have not focused the Court upon the possibility that the e-mail address includes a link feature, and the
   Court is unable to verify this feature without going outside the existing record. We note, however, that the
   mere existence of an e-mail link, without more, would not change this Court's conclusion that there is no
   personal jurisdiction.

   - - - - - - - - - - - - - - - - -End Footnotes- - - - - - - - - - - - - - - - -  [**10]

   In this case, the presence of an electronic mail access, a printable order form, and a toll-free phone number
   on a website, without more, is insufficient to establish personal jurisdiction. Absent a defendant doing business
   over the Internet or sufficient interactivity with residents of the forum state, we cannot conclude that
   personal jurisdiction is appropriate.

   III. CONCLUSION

   Based on the foregoing, the district court's decision to dismiss Defendants Middlebrook and AAAA Development
   for lack of personal jurisdiction is AFFIRMED.