Online Monopolies: Virtue or Vice
Session Date: April 13, 2009
Introduction: Using Technology and Incentives to produce quality content
The Basic Framework of our course session can be replicated irrespective of the content.
The main ingredients are:
1) An interesting topic with two reasonable viewpoints
2) Two intelligent and articulate discussion leaders
3) An engaged classroom. 3 main ingredients:
a) No Laptops
b) Name placards.
c) Required preparation with threat of "cold-calling". (Note: in our session, we did not have to resort to "cold-calling" because the class was engaged and prepared).
i) To execute on cold-calling, we suggest a random-name generator, which can be designed in Microsoft Excel with the following formula:
=VLOOKUP(RANDBETWEEN(StudentNum1,StudentNumN),StudentNum1:StudentNamesN,2); <--- This function then refers to a two column list. Column 1 = List of "StudentNums" from 1 to N, where N = Number of students. Column 2 = List of student names.
Prior to the class, students had access to this outline: The Internet, Industry and Investing. The original framework for the course discussion was broader, but in planning the course we realized that narrowing the discussion would be beneficial