GROUP TWO

Reputation Bankruptcy

Motivation To Discuss Reputation Bankruptcy

• "75% of US recruiters and human-resource professionals report that their companies require them to do online research about candidates, and many use a range of sites when scrutinizing applicants", recent Microsoft study (via [1])
• With quickly improving facial-recognition technology, there will be a stark challenge to "our expectation of anonymity in public" (via [2])

Scope

• Identity-related content:

• Pictures, Videos

• all pieces of content that would reveal the identity of a person [i.e. we believe a general discussion of Star Wars Kid [3] is not necessarily bad; however pieces of content linking Star Wars Kid's real name to the footage are potentially harmful for the person and moreover add very little value]

• Minors:

• Content uploaded by minors about themselves or other minors

• excludes: 25 year-old uploads pictures of when 16 (exception for content of you as a minor poster by another)

• Reference point: provision to wipe juvenile criminal record (e.g. expungement) [4]

Involved Parties

• Individual Identified or Depicted

• Content Creator (Person who creates content i.e. takes a picture)

• Content Sharer (Person who uploads content to Content Storage/Distribution Platform)

• Content Storage/Distribution Platforms (Personal Blog vs Facebook)

• Search Engines

• Note: some of these parties could be the same person in a given scenario

The Recent Scholarship and Proposed Solutions

• Law-Based:

• Anupam Chander: Strengthened tort for public disclosure of private fact

• Paul Ohm: Law barring employers from firing based on legal off-duty conduct found in social networking profiles

• Dan Solove: Give legal right to sue Facebook friends where confidence has been breached

• Peter Taylor: Constitutional right to privacy/“oblivion” allowing more anonymity online

• Cass Sunstein: DMCA Notice-and-Takedown Model

• Germany considers law to ban employers from mining information on job candidates from social networking sites such as Facebook to protect people's privacy. [5]

• Code-Based:

• Jonathan Zittrain: Rating systems that allow you to declare reputation bankruptcy in certain area

• Victor Mayer-Schonberger: Digital Forgetting/Expiration dates (in “Delete” [6]); "Vanish" [7] - new technology developed by researchers at University of Washington, for electronic messages to "self-destruct" after certain period

• Market- and Norm- Based:

• Private companies to defend reputation, e.g. Reputation Defender

• Educate the public, especially young people

• Society norms to adapt to new media: "Please don't tweet this" (via [8])

• Tim Berners-Lee: establish market norm of employers barred from accessing Facebook data of prospective employees

Concerns

• Entanglement: who "owns" what information about a person and thus what can be managed / deleted, i.e. reposts of images, comments, wall posts
• How far to go on the identity "continuum“

• Authentication > pseudonymity > anonymity (Ardia)

• Total deletion or selective management?

• Reputations would be meaningless if they could be subject to a legal right to manipulate (Chander)

Sources

• “The End of Forgetting” NY Times 7/25/10, Jeffrey Rosen (law professor at George Washington University) [9]

• Web takes away "second chances": "the worst thing you've done is often the first thing everyone knows about you"
• ReputationDefender a "promising short-term solution", but not enough given fast advances of "facial-recognition technology"

• "Freedom of Speech and Information Privacy: The Troubling Implications of a Right to Stop People From Speaking About You", Eugene Volokh [10]

<work in progress>