Wristbands for Admissions
Admission wristbands for entry into events are a popular substitute for tickets due to their simplicity and multiple uses. They cannot be lost because they are securely fastened to the wrist. Additionally, admission wristbands are a highly effective identification tool—assisting with crowd control—and can even increase profits.
Admission wristbands enable staff to do their jobs more efficiently and effectively. When hosting an event, nobody wantsparty crashers invading the space and mooching food and drink for which guests paid. Using wristbands for admissions enables security staff to spot uninvited guests by just glancing at the wrist. Crowd controlmade easy! If an event is spread across multiple days, admission wristbands can be color coded or imprinted with the date so security can identify any guests trying to re-use their one day pass to enter the event again.
For large events, color coding can be used to indicate and identify different levels of access, including general admission, VIPs, staff, volunteers, performers, or other special groups of guests.Perhaps a popular singing artist is performing at the event and a handful of guests purchased or won backstage passes. Those guests could wear admissionwristbands in a special color. For further distinction, you could have these wristbands imprinted with “VIP”. Same goes for staff, which could wear admission wristbands of a specifically designated color andimprinted with “STAFF”. By making these designations with admissionwristbands, security and other staff can quickly and easily identify whether someone is a welcome guest or staff member and ensure they are where they are permitted to be.
If alcohol is being served at your event, admission are an extremely helpful tool and can even up your profits. Staff can check IDs to verify age upon guest entry. If guests are of legal drinking age, they receive a specially-colored admission wristband. To make things even quicker, “Over 21” can be imprinted on the wristbands.
How could this possibly increase profits? Concession lines move much faster when staff does not have to check IDs for every single transaction that includes an alcoholic beverage. If lines move faster, more people get through the lines and are likely to return for another purchase. Quicker service leads to increased spending, which, in turn, leads to increased profits.
Just as you can imprint “VIP” and “Over 21” on admissionwristbands, you can also imprint logos and taglines on admissionwristbands. Custom printing wristbandshas advantages. First, as implied earlier, imprinting a unique design on admission wristbands helps prevent counterfeits and the risk of crashers purchasing stock wristbandsat a party store to gain event access. Second, imprinting the logo or tagline of the organization that is hosting the event promotes their brand. Admission wristbands become a walking mini advertisement.
If the design imprinted on the admission is cool and guests have a great time at the event, then they are likely to continue wearing the wristband for days or weeks to come. Admission wristbands can become conversation starters—from the water cooler at work to the neighborhood grocery store. You can get creative about using admissionwristbands for branding. Try imprinting the organization’s website address on the wristband. Online traffic will spike! Plus, in this day of social media, it is likely that guests may get on Twitter or Facebook and tweet or post your website address, and then comment about the organization and the great time they had at the event.
Another way to put wristbands to good branding use is to turn them into a coupon. Imprint discounts, such as, “get 20% off product X with this wristband” or “show us your wristband and get $10 off when you spend $50.” By imprinting a coupon on an admission wristband, you invite guests to take action. Imprinting quick response (QR) codes is another way to get guests to take action and create buzz on the social network scene. Perhaps the QR code is an invitation to get on an email list to receive exclusive offers. Both imprinted coupons and QR codes are effective ways that admission wristbands can help build the brand and grow profits.
If you want to cover the costs ofadmission wristbands—or maybe even make a profit—sponsorships can do the trick. It’s like selling advertising space and the advertisement is right on your target’s wrist where it is viewed constantly during the event. Imprint sponsor logos, coupons and promotions. Again, the goal is to get people to take actionto grow the brand and increase sales. Who knew a simple admission wristband could accomplish so much?