Extension School Project Proposal Template

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Section 1: Overview

  1. Please list the members of your group
  1. Please state the topic area of your project: (censorship & mature content, intellectual property & contract, "environmental change"/ "immigration")
  • Intellectual Property & Contract
  1. Please state the regular meeting time of your group and any other mechanisms that your group is using to communicate (such as a page / thread on the Moodle discussion, a Google group for email, etc.)

Section 2: Your Topic

Within your topic area, your group should choose a particular issue to focus on. This will help you have a clear idea of what your project is about and to structure your project. Ideally this will not be an abstract issue, but instead a particular dispute. The dispute need not have actually happened yet and could be something abstract, but sometimes a concrete dispute makes it easier to focus.

Here are a few examples.

  • Say your group has chosen censorship and mature content.
    • You might narrow to the issue of the removal of an avatar with the body shape of an 8 year-old child who was being auctioned in the fantasy slave market. More info here.
    • Your group would then focus on the issues that are posed by this specific dispute or situation.
  • Say your group has chosen intellectual property & contract.
    • You might narrow to the issue of Marc Woebegone, a person whose account was terminated by SL without refund of any of his money spent on land purchases. More info here.
  • Say your group has chosen "environmental change & immigration".
    • You might narrow to the issue of how Linden Labs should combat the recent spate of scripted in-world attacks and whether they should institute a class system that determines what sorts of creations different classes of avatars are allowed to create. More info here.
  1. Please state the specific dispute or issue that your group will be focusing on.
  2. Please also provide links to any relevant information that you've gathered about the dispute and/or a description of how you intend togather information about the dispute.
  3. Please state the issues that your group finds interesting about the dispute. That is, please connect the dispute to the overall topic area and explain.

Section 3: Your project

For this project we are asking you to develop some goals for your project, a means of expressing your project ideas in a way that serves the goal, and a means of attracting energy or interest to your project such thatyou can accomplish your goals.

Your goal does not need to be persuasion of the SL community in any strict sense. Some examples of goals might be:

  • persuade some segment of the SL community to take a particular action
  • raise awareness among the SL community of your particular issue
  • educate some segment of the SL community about your issue.

…and many other possible goals.

Your group need not succeed at reaching the goals that you set out. Achieving project goals is not one of our criteria for a successful project. Rather, these goals should inform how you choose what to do for your project. If you choose a big goal, like persuading people to take an action (perhaps getting people to sign on to a bill of rights, or persuading people to sign a petition, or persuading people to wear a particular t-shirt on a particular day) then you may find yourselves less likely to succeed, but the project may be more interesting and exciting.
If you choose the whole SL community as your audience, then you'll be less likely to succeed than if you choose the people on Berkman Island. It is ok to set alarge goal or a small goal, a large audience or a small audience. However, do not choose a goal that requires a strategy you cannot execute (for example, it would take a year to carry out). The project can be risky, but it can't be unrealistic.
  1. State your goal for the project: What does your group intend to accomplish?
  1. State your audience for the project: Whom do you intend to influence?
In order to accomplish your goal, your group needs a specific strategy/plan.
  • For instance, if your goal is to educate a particular group of people about an issue, you might plan an event in Second Life about the issue and try to get people to attend it.
  • Or you might build an environment that includes text and video that teaches people about the issue that they can experience on their own time.
  1. Consider your goal and choose a plan that seems to you to be both doable and well-suited to accomplishing your goal.
    1. Please state as specifically as possible your plan for executing your goal.

We recommend using the following format:

Objective Tactic/Method Who's Responsible Target Date
fill your text here
Your first objective is likely getting the attention of your audience. Because no one (not even others in this class) is required to pay attention to you, you must call attention to the importance of your issue.
  • Your strategy might include generating buzz – catching attention in a positive way (like a fun object or a good short piece of video or machinima).
    • The strategy should also describe the distribution mechanism: how will you get your attention-grabber in front of people.
  • However, avoid using spam techniques! For example, do not fill the world with self-replicating objects that advertise your event. The damage you will cause yourselves (and our class) will almost certainly outweigh the benefits.

Section 4: Evaluation

Even though we don't require you to succeed with your project, your group should have a clear idea of how to know whether the projecthas been a success or not.
Criterion of Success Method of Measurement
fill your text here

Section 5: Open Questions

Please state any questions or unresolved issues relating to your project. These can be questions for us or just a sort of "to-do list" of unresolved issues that your group needs to work out. For instance, you might want to build a cool object, but none of you feel that you can do that on yourown. An unresolved issue might therefore be how to recruit someone to help with the build.

This is probably the most important part of this entire plan, especially in the early phases!