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Modern formats of goal-setting and communication with employees Let's talk about how to properly create a unified information space, increase staff interest in corporate news, and connect individual employees' tasks with business strategy. Continuous transformation of the market forces businesses to adapt to new forms of interaction and look for ways to communicate culture, goals and values to each employee.

Challenges of a unified information field Effective internal communication is only possible within a common information field.

If the company does not create a formal channel of communication and team interaction, communication becomes spontaneous: employees find their own ways to communicate with each other in an informal environment, for example, in messengers. In this situation it is difficult for HR to collect feedback, monitor the mood in the team, convey important messages, and broadcast goals and values: you need to collect information bit by bit and literally catch every employee in the digital space.

In the absence of a "single window" for corporate services at every stage of work, from applying for a job to filling out a firing bypass sheet, employees encounter a multitude of systems. For example, one large US bank estimated that employees encounter 109 HR tools during the entire period of their employment. It is inconvenient: you have to remember the names of sites, passwords, algorithms of actions.

The solution to the problems becomes the consolidation of all systems in one place, for example on a corporate portal. This approach motivates employees to visit the resource more often to perform their work tasks, learn the news, communicate and take interest in the business agenda.

Tools of corporate interaction move into digital To build effective communication it is important to determine the goals, choose the best services and content formats. You need to build a system that informs, engages, achieves business results and builds a targeted corporate culture.

1. Set up the messaging

In a single space - such as a corporate portal - it's convenient to build two-way communication. On the one hand, companies broadcast values, ideology and an official agenda. On the other hand, employees can share their observations, knowledge and experience. The resource should be available to everyone in the office, at work, at home. If the staff does not have access to a computer, adaptive version of the portal, mobile application, self-service kiosks can help.

Information perception is greatly influenced by design. The system should be convenient, visually pleasing, contain important modules and sections. It is worth choosing content formats that correspond to the time and evoke a response from users.

As an example, the tool mobile alert app https://www.alert-software.com/mobile-apps is a alert builder for informing and engaging employees. It has adopted the popular social media format and allows you to broadcast bright and dynamic messages on top of any open windows. The service is accessible from desktop and smartphone, has flexible visual settings, is interactive, supports customization, functions of targeting and selection of message display time.

Besides working tools and news, on internal corporate sites employees search for information about colleagues - division, contacts, personal data. If a detailed list of competences is added to the profile, it is possible to find colleagues for projects inside the company, to share expertise and experience. This adds value and has a positive impact on productivity. (there above are colleagues and employees several times)

2. Working with Involvement

Employees' interest grows when they feel that they are part of a team and feel that they are contributing to the overall result. Special tools and interactive methods help to achieve this effect:

Gamification - a game format for training and setting tasks. It makes the work process exciting, adds interactive elements, and is equally effective among young and old personnel.

Gift bank - a tool that allows the best employees to exchange their bonus points for various prizes and privileges.

Acknowledgements - it is important to give colleagues the opportunity to celebrate each other's successes. Virtual gift-giving services are excellent for this purpose.

The introduction of a corporate social network, where the content is created by the staff themselves, has a positive impact on engagement. This is a convenient tool that allows you to reduce the distance for communication and eliminate formalities. Thus it is possible to improve interaction between subdivisions, to increase the quality of feedback.

Involvement is a factor that motivates employees to work as well as possible. One Gallup study demonstrated the difference between the performance of companies with high and low involvement of employees. It turned out that the difference in customer loyalty reaches 10%, profitability - 22%, and labor productivity - 21%. Competently built communication directly affects the business.

3. Improve business results. One of the tasks of internal communication is to inform an employee about the importance of his/her contribution into the overall result of the company, so he/she feels a part of the team, realizes his/her influence.

In a single corporate space it is convenient to build a connection between the company strategy and the tasks of the personnel. One of the most effective tools is cascading the goals according to the following algorithm:

● set strategic goals,

decomposing objectives into tasks,

● fix the specific actions to be taken to achieve the objectives,

assigning responsible employees,

controlling the fulfillment of tasks in real time.

There are several automated services on the market that allow you to do this. Our experience shows that it is convenient to make a single tree of the company's goals where managers can monitor the efficiency and status of tasks. This approach makes it possible to achieve a well-ordered and transparent control over the fulfillment of strategic goals, business development, and the motivation of employees.

Another useful tool is knowledge base. With its help, companies can systematize regulatory documents, set up quick information searches, and provide employees with an opportunity to refine stored knowledge. The service improves and accelerates business processes, allows colleagues to share their expertise, and helps less experienced employees. This creates a culture of mutual assistance.

4. Form a targeted corporate culture

Engaging executives is a great way to communicate values and build the right corporate culture. The staff likes to read the blogs of the CEO or head of department, to read their opinions and observations. Our experience shows that such posts get record-breaking views and provoke discussion.

No less of a resonance are posts by the company's opinion leaders. They can work in different departments and at any level, the main criterion is that the team listens to their messages. It is important to be able to find leaders, keep them active on the portal and demonstrate corporate values through them. But for the information to be relevant and interesting to every employee, it is worth setting up message targeting.

Target the target: target messages within the company Content should be distributed by position, department, common interests: executives, accounting, technical staff, and so on. It's better to send different messages to each group or change the overall pitch. If this is not done, interest in corporate news will begin to wane, and irritation from unnecessary information will grow. Once interest and position groups have been identified, you can move on to creating informational messages.

To maintain staff interest in corporate letters and news, it is worth paying attention to the quality of the content. Messages should be:

Personalized. If the HR department sends the content not only to the entire team, but also to separate groups, the employees do not feel annoyed by the overabundance of information, they get acquainted with it more often, for example office reopening notice format https://www.alert-software.com/blog/after-covid-return-to-work-sample-letter-for-managers .

Attracting attention and diverse. It is important to arouse the interest of users, structure messages competently, add visual elements. It's worth experimenting with formats and remembering that the most engaging is video.

Interactive. You need to create a platform where employees can discuss news and leave feedback. If the company responds positively to this, staff have a sense of their own value and engagement grows.

Timely. Publish content at times when employees have time to read it. Appropriate periods vary by company, day of the week, and department.

By following these principles, businesses will be able to maximize employee engagement. But not all posts and news are equally popular from company to company; you need to carefully analyze each publication.

Analytics is important: Monitor the effectiveness of internal communication Every company strives to increase the attendance of the resource through which corporate information is broadcast. But it is impossible to achieve a hundred percent figure. Facebook evaluates this figure according to the 1/14/30 principle: it measures how many people visited the site on the first day of registration, two weeks later, and a month later. If the rate on the last day is at least 60%, that's a good result.

You can rely on the following metrics to analyze internal communication:

number of reactions to posts, comments, conversion of views and impressions, test results, level of staff engagement.

By evaluating these metrics and tracking them over time, you can refine the communication channel: improve the design, test different messages, time of publication, and implement innovative engagement mechanics.

Well-constructed communication becomes a driver for business development. With its help, companies can significantly increase the motivation and effectiveness of staff. For this purpose it is necessary to create corporate tools and content for them competently, to combine the tasks of employees with the goals of the company, to take into account feedback. As a result, the staff will be able to see the employer as a partner for providing the best service to clients.