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Higher Education Digital Marketing Trends During COVID-19
The global pandemic has affected almost all industries and changed many of the usual rules. The field of higher education is no exception, and this applies both to changes in the education system and their marketing approaches.
Educational institutions need to accept the rules of the online world to compete and attract future students. The reputation of an educational institution is no longer enough today, so it's time to pay attention to higher education advertising. There are new trends in higher education that are must-follow when developing winning marketing strategies.
Top 5 Digital Marketing Trends During COVID-19
Modern conditions force the need for the higher education industry to implement marketing to college students to attract them. If you are looking for the best ideas for your education marketing, then you should pay attention to the latest digital marketing trends in the promotion. Below you will find 5 main trends for universities branding strategies that you should pay attention to.
Emphasize Virtual Content
If you have not yet integrated online application systems and knowledge databases into your business processes, then it's time to start digitalization. Both students and applicants should have access to important information at any time and any place.
For example, visiting campuses for future students is not currently an affordable option for foreign students. For example, some are unable to come and see the campus due to international travel restrictions. The new technologies are able to create virtual tours and this can solve such problems in the lockdown period.
Also, students should receive updated information promptly. This applies to information regarding enrollment, exams, and all changes in the context of COVID-19.
It is also worth preparing content that will fully answer the most popular questions of students and applicants. Research the most popular queries and prepare quality content based on those audience requests.
Tailor Your Marketing Campaigns to New Market Conditions Since the pandemic forced the digitalization of education, it became possible to recruit students from absolutely anywhere. Therefore, it is important to adapt your strategy to the mass scale. Here are some tips to keep in mind in both highly competitive and crowded markets:
Don't expand your geographic presence. Focus your marketing strategy on the home market. This will keep your budget for your advertising strategies. It is recommended that you stay within your country.
Create quality content and stop focusing on learning anytime, anywhere. Firstly, almost all competitors use it. Secondly, online learning implies having all of this. Therefore, choose other triggers to attract potential users. Using specialized tools will simplify many processes, get a clear picture of what is happening with your site, and track the SEO activities of competitors.
Create Video Content
Today, video content is an integral part of an effective marketing strategy. For example, YouTube allows you to increase brand awareness and even boost the effectiveness of SEO. Will video content help in a higher education niche? According to the study, YouTube videos influenced the decision of 27% of teens about their future place of study.
For this reason, creating video content is a good opportunity to reach key audiences. How to make it? You can use short video clips about the university, show the life of students, highlight the features of educational programs, or simply answer the most popular questions.
At the same time, it is not always necessary to attract people to shoot a video; you can use interesting infographics, data visualization, and animation graphics. Regardless of the video production approach, you choose, integrating video content is a must for digital marketing in higher education.
Use Modern Marketing Tools
For proper and effective promotion, it is also important to get started with specialized tools that will reinforce your main strategy. Pay attention to tools such as:
Google Search Console: This tool will allow you to monitor the ranking of your website in search results. That is, you will be able to see how your users and the search engine evaluate your site, which will be the basis for optimization. Linksmanagement: This platform provides backlinking services, plus, it is a convenient marketing and SEO tool for launching your campaign in this direction. On the platform, you can download the software for free. Ahrefs: With this tool, you can find keywords, measure your site's strengths and weaknesses, and even identify your competitors' backlinks. Focus on Local SEO Promotion Due to the pandemic, it may seem that the local SEO is no longer as relevant as it was before. However, the emphasis on local SEO is something that can bring meaningful results. The situation with the pandemic is very changeable, so there is no guarantee that in the future, most of the usual work will return to the previous mode.
Current travel restrictions mean that the local market may be the target audience for you. What is it about? An active online presence in the local market is more promising than targeting an international one.
The Bottom Line
Getting used to new conditions is a forced measure for the education sector. Online presence and proper promotion will allow to stay afloat and bypass competitors. Use the above trends for your marketing strategy, and keep one more point in mind. Your educational institution should follow the best digitalization practices in education itself as well. Think about offering a flexible learning mode and using the top apps in the process. Otherwise, sophisticated online promotion tactics may look weird to the students.
A brief history and overview of cryptocurrency
A brief history and overview of cryptocurrency
In recent years there has been an exponential growth in alternative currencies - so-called cryptocurrencies. However, while most people may be familiar with the term ‘cryptocurrency’, far fewer understand how this new form of money works.
If you’re slightly confused by how the new currencies work and are interested to learn more about what many are calling ‘the future of money’, read on for a brief history and introduction to the wonderful world of cryptocurrency.
The beginnings of cryptocurrency
The roots of crypto trace back to 1983 when American cryptographer, David Chaum, invented an encrypted system of money called eCash. Chaum would later develop an additional secure transaction system named DigiCash twelve years later in 1995.
However, while the seed for an encrypted money system had been sown through Chaum, it would take a further three years and the work of a Chinese computer engineer, Wei Dai, before the idea of a decentralized cryptographic payment system would be borne. This payment method would subsequently be called ‘cryptocurrency’, although the concept failed to gain much traction at the time.
The notion of crypto payments remained mostly mothballed until the huge economic crash of 2008 that engulfed the world. Then, as the value of traditional paper money plummeted globally, it became clear that an entirely new form of money could fill the void that would be immune to the traditional ideas of centralization - one that could be used globally but independent of financial institutions.
In 2009, the first true cryptocurrency, Bitcoin, was created by the so-called Satoshi Nakamoto (whose identity remains a secret). While the idea was far from new, the popularity of Bitcoin exploded in uncertain times as a decentralized, international method of payment.
How does cryptocurrency work?
Cryptocurrencies are a form of payment used to pay for goods and services online. Many companies have invented their own cryptocurrencies that allow clients to buy their specific products, removing traditional money. These ‘tokens’ operate much like casino chips or fair ride tickets - good only for use in the particular establishment that issued them.
However, while the token system has indeed proved to be invaluable for firms, the interest for investors in cryptocurrencies lies more in the idea of trading these currencies - often for huge profit – a system similar to real-world trading currencies.
While Bitcoin might be the most famous of the cryptos, there are already over 10,000 different cryptocurrencies trading publicly - and the number is increasing as more firms offer Initial Coin Offerings (or ICOs), raising substantial sums in the process.
For example, one of the more prolific coins, dogecoin, frequently features in the top ten highest value cryptos - yet is perhaps less well-known than Bitcoin, which preceded it as many people aren’t sure how to buy dogecoin.
What is the appeal of cryptocurrencies?
For many investors, the biggest appeal of crypto compared to traditional money is the idea of decentralization - plus the added security offered by blockchain technology which powers these currencies. Blockchain is a decentralized technology used across computers to manage and record transactions with an online ledger secured by bulletproof cryptography.
While security is a prime consideration, there also are many other reasons why investors have flocked in their droves to crypto, including:
As mentioned earlier, many financial experts see crypto as the future of money. In our deeply uncertain economic times - and as more and more of us move away from using traditional paper notes, favoring cards and electronic payments - it seems likely online payment methods will become the preferred way to make transactions in the future. Consequently, there is a perceived notion that cryptocurrencies will increase in value, making them an attractive proposition for early investors. For some investors, the idea of decentralization is the greatest lure of crypto. Since these currencies remove banking institutions from the process, they can be seen as more reliable and stable. Banks have a history of reducing the value of money through inflation - but crypto remains stoically independent of this type of intervention. Other investors like the fact that cryptocurrencies have tended to increase in value - although it should be noted that prices can rise and fall just like any other financial investment. Consequently, before buying crypto, you should be aware of the potential risks and be well versed in how the processes work. For others, the biggest appeal of crypto is the technology that drives it - blockchain. Blockchain technology and its decentralized recording and processing are seen as being far more secure than traditional payment systems. The take away
There is little doubt that cryptocurrencies are here to stay, with more and more companies moving to create their own coins. However, it should be noted that, on their own, cryptocurrencies generate no money - they are merely a way of moving money. For investors to make a profit, someone has to pay more for the currency than they did - a fact that is also true when trading in traditional currencies.
Tips for Beginner in Online gambling Game that You Should Try
Who disagrees if everyone expects to profit from this game in a short time? But some people feel that if money does not come just like that or takes time and effort, you can happily find it.[ https://www.playamo.com/en-CA/ Canadian online Casino] game allows you to get a high number of wins and it is no longer a slight possibility to win.
For those of you who are new to this game, you should pay attention to the knowledge of trusted casino gambling so that the players cannot be distracted by the time. Starting from the understanding to the playing technique, then your profits will be multiplied. Remember, first study other types of games as a basis for knowledge of other games as well. Now, to give you a better comprehension of online casino games, let us look at the explanation beneath.
Understanding online casino game
Online casino game is an online platform or playground that offers lots of casino games. Some of these games actually come from a land-based casino game that you already know. You can also find new games if you prefer to try something new. In brief, you can find anything you want on this platform, from slot games, classic card games, and so on. The big difference is that you can easily access this platform since you can open it through your gadgets.
It is pretty simple, right? Besides, a single bookie site has lots of games to offer, and it has been played by many bettors worldwide. However, the popularity of a specific gambling game could bring a problem as well significantly if it is your first time joining an online gambling platform. We are talking about a fake bookie that gets the advantage by providing fake services to the gamblers. To mitigate this issue, you should play on a trusted bookie site. If you are a Canadian bettor who ever deals with this kind of trouble, then you need to visit playamo.com. This is the online gambling playground that you should access when you think about a safe place for online gambling. This bookie provides you with lots of Canadian online Casino games for you to choose from. Also, there are lots of bonuses for members and decent member service that will always be ready for consultations.
Characteristics of a trusted bookie site
As we mentioned previously, you should never play on a fraud website when you want to play online gambling. Actually, there are several things that you can do to discover a trusted site on the internet.
In general, a trusted online gambling bookie will show its security system to the bettors. It shows that the site is real and credible to protect your information. For example, when you visit playamo.com, you will see if the site utilizes SSL encryption as its safeguard. At this point, you can play comfortably without having to think about the safety of your information. This is crucial since you can lose a lot of things if the site does not have a decent security system.
Another factor that you may want to check is the bookie members' support. This one is a must since you can't prepare for everything. Therefore, when trouble happens, especially during the game or transaction issue. You need a fast bookie staff response to overcome those problems. Then it would help if you made sure that the bookie provides you 24/7 customer service.
Techniques for Playing Gambling on Online Casino
Most people may say that a Canadian online Casino can be a game full of problems and confusion when it, so many novice players are looking for some tips to win this game easily. This is not wrong, but you have to share it from the start so that everything is well-conceived and the winning direction can also be realized well.
Use your good, appropriate, and precise tactics in calculating the next game. Master the game's rhythm; if you are too careless in playing the game and too hasty, you will only make your decisions the best. Don't be greedy if you have a large fortune, don't force yourself when playing if it's not time for you to be a winner. Remember to control yourself and know your game plan to make it easier to win.
Play at the right bet because the possibilities are more significant than other kinds of games at the betting place. Stay away from tie bets in getting to be a champion in bets if the nominal is small. First, make sure the number of fees from the game that you have never go through the limits that have been decided. Have you really believed in your views? Now is the time for you to apply to the Canadian online Casino game system and get your winner prize right now!
It's Time to Upgrade Your Bathroom Mirror with a Led Light
The mirror is an essential detail among the plumbing fixtures and stylish finishes in the bathroom. This item is multifunctional, practical, and if matched to the design of the bathroom, it also performs a decorative function. Bathroom mirrors with light or medicine cabinets with light have gained wide popularity. Such models do not require the use of additional lighting devices. Therefore, there is no need to think about where to hang the lamp.
What should be a bathroom mirror?
Many factors depend on how the mirror is correctly selected for the bathroom. For example, women use this item to style their hair or apply makeup in the morning. Men also perform many hygiene procedures using a mirror. The main nuance in choosing an illuminated mirror is the correct positioning of the lighting lamps. The quality of reflection, shadow, and color will depend on the place of its localization. In addition, part of the bathroom interior will be reflected in the mirror, which also plays an important role. The illumination switched on determines the appearance of the mirror and its compatibility with the room's design. The main task of light bulbs in the backlight is the correct transfer of all the reflection details: a person should see himself without eye strain. The highlight should not blur or, on the contrary, make the reflection too sharp. As the bulbs heat up, high-quality backlighting can quickly eliminate the condensation that appears when the temperature changes. According to statistics, a person spends the sixth part of his life in the bathroom: relaxing after a hard day, putting himself in order in the morning; therefore, it will be advisable to make this pastime the most comfortable.
Mirror lighting types
Among the wide variety of mirror products, they are divided according to one principle – lights type. Models are:
with external illumination;
with internal illumination;
with decorative lighting.
The mirrors with ambient or exterior light are the most popular today. This success among consumers is due to the possibility of using external lighting. Mirrors are equipped with connectors for inserting various spots, lamps, and sconces, or they can have mounts for the location of lighting devices near the mirror. This type of lighting allows you to highlight not only the mirror itself but also other objects placed nearby: a cabinet, shelves. The option of external mirror light is best for shaving, applying makeup if the lamps are located on three sides. The optimal directional lighting will be spotlights on the sides of the product and one long one in the center. Do not forget about the color scheme of the backlighting: such a model will not fulfill its primary purpose. The next type of backlighting is internal, which is provided using LED strips or blocks. Such bulbs are usually placed under frosted glass so that the light does not hurt the eyes. The advantage of this backlighting is the detailing of the reflection. In addition, this version of the mirror product will look spectacular in the bathroom. The last type of lighting is decorative, which is designed to fulfill only the function of complementing the style of bathroom design. With the help of such lighting, it is unlikely to achieve high-quality lighting, but you can add a touch of romance to the bathroom. The LEDs are located here along the entire perimeter of the mirror rim. They can be of different colors. It is essential that this backlight can be turned off at any time to avoid distortion of the reflection.
What kind of backlighting to give preference to?
When choosing a product with lighting for the bathroom, it will not be superfluous to pay attention to the type of lamps used in the model. Today, manufacturers equip mirrors with the following types of bulbs:
halogen lamps;
neon and gas-discharge light sources;
LEDs.
Halogen bulbs are similar in principle to conventional incandescent bulbs, but the bulb's interior is filled with gas. Such devices are durable and efficient while consuming a reduced amount of electricity. Halogen bulbs are great for damp rooms. Discharge and neon lamps have high luminous efficacy. There are also fluorescent lamps with more diffused light, but they need a particular circuit to prevent flicker, which is harmful to the eyes. The most popular type of mirror lamp is LED. This kind of lighting is relatively new and has been successful due to its brightest glow and the lowest electricity consumption. It is durable and practical and also has excellent aesthetic properties. Having spent money on such a backlight once, you can forever forget about possible malfunctions in the operation of mirror lighting.
Directionality of lighting and its color
Each mirror reflects in its way; this fact must be taken into account when choosing a product. It does not always turn out that the mirror reflects what was intended. This also applies to illuminated mirrors, which can distort the image. Before choosing, it is essential to decide on the purpose of the future product: whether it is necessary for hygienic self-care procedures or to emphasize the room's general style. If the mirror performs only a decorative function, it may be small, but it will focus on the lighting. Do not forget about the direction of the light: lamps looking at the center are suitable for daily procedures. If the goal is to highlight some elements of the product, then you can purchase a mirror with spotlighting. Another important point when choosing is the color of the lighting fixtures. Except, multi-colored bulbs, which are intended only for decoration, then basically, the light sources will be divided into:
warm light bulbs;
cold light lamps.
The first type - warm creates a feeling of coziness and comfort, but for many buyers, it may not seem very interesting. On the other hand, cold light bulbs are sharp so that the reflection can be too detailed.
The best option would be to use dimmers in the selected model. Thanks to them, you can quickly bring the backlight to the desired lighting temperature.
Variety of mirrors
As an additional mirror product, you can also purchase a cosmetic mirror. For example, if the primary mirror will perform a decorative function with colored lighting, then a shaving and makeup mirror will come in handy. Such models are often hung near the primary mirror. They have a retractable leg, which allows the mirror to be positioned at the required distance. Cosmetic mirrors can also be produced with built-in lighting, but it is worth considering whether such an addition is necessary. According to the owners' reviews, we can conclude that the primary illumination of the mirror is quite enough. Although, if you still want to add a little light to the reflection, it is better to use LED strips. In addition, heated mirrors come into use, which is very convenient. When taking a shower or bath, condensation often forms in the room due to the temperature difference. Moisture settles everywhere: on the floor, ceiling, walls, and mirror. The heated model will save the hostess from constantly wiping the surface of the mirror from water drops. A thin layer of heating elements will help maintain the required temperature so that condensation does not fall on the mirror. This defogging feature significantly extends the life of the mirrors.
Mirror with lights selection criteria
For the selected mirror model to perform the assigned functions, the choice of the product must be carefully considered. You should not choose the first model you like, just because it looks outwardly pretty. The product cover does not always contain the high-quality filling. Before visiting the store, it is better to familiarize yourself with the main selection criteria:
The size of the mirror. It is necessary to decide in advance: for what purpose the mirror is purchased. Today, the mirror market offers for sale models with a length of 48 inches, designed for viewing reflections up to the knees; 30 inches - for the opportunity to see yourself up to the waist and 24 inches - products where the face and chest will be visible. If we consider the models from the point of view of practicality, then the 48 inches option wins, but it is unlikely that you will need to see your reflection in the bathroom every day in almost complete growth. Therefore, the best option would be backlit models 30 and 24 inches long. The latter, by the way, will allow you to take a closer look at the details of the face.
Additional accessories. This criterion depends only on the personal preferences of the owner. Today, you can find mirrors consisting of a single mirror and models with cabinets and shelves equipped with lighting. The latter option is more practical due to the ability to fit the necessary bathroom accessories, although sometimes it looks bulky. A model consisting of a solid mirror sheet is outwardly more attractive. However, you will have to think about where to place toothbrushes and other items on the shelf or on the bathroom vanity.
Mirror material. Pay attention to items coated with silver or aluminum. Such models have a reasonable cost, but they are durable. Due to the constant temperature change, such a coating will not corrode.
Frame and mount. The structure in which the mirror is fixed must be moisture resistant, therefore, made of either plastic or stainless steel. The plastic in the product can be transparent, and the illumination located under it will additionally illuminate the walls, creating a beautiful effect.
The frame under the weight of the mirror can withstand heavy loads and must be fixed firmly. Pay attention to the fasteners included in the kit. If they are not very reliable, it is best to replace them immediately.
Design and style. Choose an illuminated mirror that matches your bathroom style. It also depends on the shape of the product. For example, round mirrors are more suitable for classic interiors, while square and rectangular products perfectly fit into modern interiors.
Lamp type. The article has already examined the types of lamps used to illuminate mirrors, concluding that it is worth noting that LED backlighting would be the best option.
Backlight switch. It is an important detail when choosing a product. Convenience and quick access to light depending on the type of switch. Today, illuminated mirrors are equipped with regulators such as a button, sensor, or remote control. The first option is the most common, although it is starting to become obsolete. Touch and motion sensors are the most popular today. They efficiently help turn on the backlight in one movement. Control panels usually come complete with products equipped with different luminescence.
LED Bathroom Mirrors IY Tips
Self-installation and connection of the mirror are not difficult if you have the necessary tools in the house: a drill for making holes, a screwdriver, an indicator screwdriver, an insulation stripper, pliers, or wire cutters.
The installation process itself consists of stages in a specific sequence:
With the help of a pencil, the place where the mirror is attached to the wall is marked. The points of the holes are also marked;
Holes are made in the wall using a drill with appropriate bits, and self-tapping screws are also used;
The mirror is hung on the mounts, checking the evenness of the installation using a building level;
The backlight wires are connected to the mains and ground;
Checking the operation of the backlight is the final stage.