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Higher Education Digital Marketing Trends During COVID-19

The global pandemic has affected almost all industries and changed many of the usual rules. The field of higher education is no exception, and this applies both to changes in the education system and their marketing approaches.

Educational institutions need to accept the rules of the online world to compete and attract future students. The reputation of an educational institution is no longer enough today, so it's time to pay attention to higher education advertising. There are new trends in higher education that are must-follow when developing winning marketing strategies.

Top 5 Digital Marketing Trends During COVID-19

Modern conditions force the need for the higher education industry to implement marketing to college students to attract them. If you are looking for the best ideas for your education marketing, then you should pay attention to the latest digital marketing trends in the promotion. Below you will find 5 main trends for universities branding strategies that you should pay attention to.

Emphasize Virtual Content

If you have not yet integrated online application systems and knowledge databases into your business processes, then it's time to start digitalization. Both students and applicants should have access to important information at any time and any place.

For example, visiting campuses for future students is not currently an affordable option for foreign students. For example, some are unable to come and see the campus due to international travel restrictions. The new technologies are able to create virtual tours and this can solve such problems in the lockdown period.

Also, students should receive updated information promptly. This applies to information regarding enrollment, exams, and all changes in the context of COVID-19.

It is also worth preparing content that will fully answer the most popular questions of students and applicants. Research the most popular queries and prepare quality content based on those audience requests.

Tailor Your Marketing Campaigns to New Market Conditions Since the pandemic forced the digitalization of education, it became possible to recruit students from absolutely anywhere. Therefore, it is important to adapt your strategy to the mass scale. Here are some tips to keep in mind in both highly competitive and crowded markets:

Don't expand your geographic presence. Focus your marketing strategy on the home market. This will keep your budget for your advertising strategies. It is recommended that you stay within your country.

Create quality content and stop focusing on learning anytime, anywhere. Firstly, almost all competitors use it. Secondly, online learning implies having all of this. Therefore, choose other triggers to attract potential users. Using specialized tools will simplify many processes, get a clear picture of what is happening with your site, and track the SEO activities of competitors.

Create Video Content

Today, video content is an integral part of an effective marketing strategy. For example, YouTube allows you to increase brand awareness and even boost the effectiveness of SEO. Will video content help in a higher education niche? According to the study, YouTube videos influenced the decision of 27% of teens about their future place of study.

For this reason, creating video content is a good opportunity to reach key audiences. How to make it? You can use short video clips about the university, show the life of students, highlight the features of educational programs, or simply answer the most popular questions.

At the same time, it is not always necessary to attract people to shoot a video; you can use interesting infographics, data visualization, and animation graphics. Regardless of the video production approach, you choose, integrating video content is a must for digital marketing in higher education.

Use Modern Marketing Tools

For proper and effective promotion, it is also important to get started with specialized tools that will reinforce your main strategy. Pay attention to tools such as:

Google Search Console: This tool will allow you to monitor the ranking of your website in search results. That is, you will be able to see how your users and the search engine evaluate your site, which will be the basis for optimization. Linksmanagement: This platform provides backlinking services, plus, it is a convenient marketing and SEO tool for launching your campaign in this direction. On the platform, you can download the software for free. Ahrefs: With this tool, you can find keywords, measure your site's strengths and weaknesses, and even identify your competitors' backlinks. Focus on Local SEO Promotion Due to the pandemic, it may seem that the local SEO is no longer as relevant as it was before. However, the emphasis on local SEO is something that can bring meaningful results. The situation with the pandemic is very changeable, so there is no guarantee that in the future, most of the usual work will return to the previous mode.

Current travel restrictions mean that the local market may be the target audience for you. What is it about? An active online presence in the local market is more promising than targeting an international one.

The Bottom Line

Getting used to new conditions is a forced measure for the education sector. Online presence and proper promotion will allow to stay afloat and bypass competitors. Use the above trends for your marketing strategy, and keep one more point in mind. Your educational institution should follow the best digitalization practices in education itself as well. Think about offering a flexible learning mode and using the top apps in the process. Otherwise, sophisticated online promotion tactics may look weird to the students.

A brief history and overview of cryptocurrency

A brief history and overview of cryptocurrency

In recent years there has been an exponential growth in alternative currencies - so-called cryptocurrencies. However, while most people may be familiar with the term ‘cryptocurrency’, far fewer understand how this new form of money works.

If you’re slightly confused by how the new currencies work and are interested to learn more about what many are calling ‘the future of money’, read on for a brief history and introduction to the wonderful world of cryptocurrency.

The beginnings of cryptocurrency

The roots of crypto trace back to 1983 when American cryptographer, David Chaum, invented an encrypted system of money called eCash. Chaum would later develop an additional secure transaction system named DigiCash twelve years later in 1995.

However, while the seed for an encrypted money system had been sown through Chaum, it would take a further three years and the work of a Chinese computer engineer, Wei Dai, before the idea of a decentralized cryptographic payment system would be borne. This payment method would subsequently be called ‘cryptocurrency’, although the concept failed to gain much traction at the time.

The notion of crypto payments remained mostly mothballed until the huge economic crash of 2008 that engulfed the world. Then, as the value of traditional paper money plummeted globally, it became clear that an entirely new form of money could fill the void that would be immune to the traditional ideas of centralization - one that could be used globally but independent of financial institutions.

In 2009, the first true cryptocurrency, Bitcoin, was created by the so-called Satoshi Nakamoto (whose identity remains a secret). While the idea was far from new, the popularity of Bitcoin exploded in uncertain times as a decentralized, international method of payment.

How does cryptocurrency work?

Cryptocurrencies are a form of payment used to pay for goods and services online. Many companies have invented their own cryptocurrencies that allow clients to buy their specific products, removing traditional money. These ‘tokens’ operate much like casino chips or fair ride tickets - good only for use in the particular establishment that issued them.

However, while the token system has indeed proved to be invaluable for firms, the interest for investors in cryptocurrencies lies more in the idea of trading these currencies - often for huge profit – a system similar to real-world trading currencies.

While Bitcoin might be the most famous of the cryptos, there are already over 10,000 different cryptocurrencies trading publicly - and the number is increasing as more firms offer Initial Coin Offerings (or ICOs), raising substantial sums in the process.

For example, one of the more prolific coins, dogecoin, frequently features in the top ten highest value cryptos - yet is perhaps less well-known than Bitcoin, which preceded it as many people aren’t sure how to buy dogecoin.

What is the appeal of cryptocurrencies?

For many investors, the biggest appeal of crypto compared to traditional money is the idea of decentralization - plus the added security offered by blockchain technology which powers these currencies. Blockchain is a decentralized technology used across computers to manage and record transactions with an online ledger secured by bulletproof cryptography.

While security is a prime consideration, there also are many other reasons why investors have flocked in their droves to crypto, including:

As mentioned earlier, many financial experts see crypto as the future of money. In our deeply uncertain economic times - and as more and more of us move away from using traditional paper notes, favoring cards and electronic payments - it seems likely online payment methods will become the preferred way to make transactions in the future. Consequently, there is a perceived notion that cryptocurrencies will increase in value, making them an attractive proposition for early investors. For some investors, the idea of decentralization is the greatest lure of crypto. Since these currencies remove banking institutions from the process, they can be seen as more reliable and stable. Banks have a history of reducing the value of money through inflation - but crypto remains stoically independent of this type of intervention. Other investors like the fact that cryptocurrencies have tended to increase in value - although it should be noted that prices can rise and fall just like any other financial investment. Consequently, before buying crypto, you should be aware of the potential risks and be well versed in how the processes work. For others, the biggest appeal of crypto is the technology that drives it - blockchain. Blockchain technology and its decentralized recording and processing are seen as being far more secure than traditional payment systems. The take away

There is little doubt that cryptocurrencies are here to stay, with more and more companies moving to create their own coins. However, it should be noted that, on their own, cryptocurrencies generate no money - they are merely a way of moving money. For investors to make a profit, someone has to pay more for the currency than they did - a fact that is also true when trading in traditional currencies.

Tips for Beginner in Online gambling Game that You Should Try

Who disagrees if everyone expects to profit from this game in a short time? But some people feel that if money does not come just like that or takes time and effort, you can happily find it.[ https://www.playamo.com/en-CA/ Canadian online Casino] game allows you to get a high number of wins and it is no longer a slight possibility to win.

For those of you who are new to this game, you should pay attention to the knowledge of trusted casino gambling so that the players cannot be distracted by the time. Starting from the understanding to the playing technique, then your profits will be multiplied. Remember, first study other types of games as a basis for knowledge of other games as well. Now, to give you a better comprehension of online casino games, let us look at the explanation beneath.

Understanding online casino game

Online casino game is an online platform or playground that offers lots of casino games. Some of these games actually come from a land-based casino game that you already know. You can also find new games if you prefer to try something new. In brief, you can find anything you want on this platform, from slot games, classic card games, and so on. The big difference is that you can easily access this platform since you can open it through your gadgets.

It is pretty simple, right? Besides, a single bookie site has lots of games to offer, and it has been played by many bettors worldwide. However, the popularity of a specific gambling game could bring a problem as well significantly if it is your first time joining an online gambling platform. We are talking about a fake bookie that gets the advantage by providing fake services to the gamblers. To mitigate this issue, you should play on a trusted bookie site. If you are a Canadian bettor who ever deals with this kind of trouble, then you need to visit playamo.com. This is the online gambling playground that you should access when you think about a safe place for online gambling. This bookie provides you with lots of Canadian online Casino games for you to choose from. Also, there are lots of bonuses for members and decent member service that will always be ready for consultations.

Characteristics of a trusted bookie site

As we mentioned previously, you should never play on a fraud website when you want to play online gambling. Actually, there are several things that you can do to discover a trusted site on the internet.

In general, a trusted online gambling bookie will show its security system to the bettors. It shows that the site is real and credible to protect your information. For example, when you visit playamo.com, you will see if the site utilizes SSL encryption as its safeguard. At this point, you can play comfortably without having to think about the safety of your information. This is crucial since you can lose a lot of things if the site does not have a decent security system.

Another factor that you may want to check is the bookie members' support. This one is a must since you can't prepare for everything. Therefore, when trouble happens, especially during the game or transaction issue. You need a fast bookie staff response to overcome those problems. Then it would help if you made sure that the bookie provides you 24/7 customer service.

Techniques for Playing Gambling on Online Casino

Most people may say that a Canadian online Casino can be a game full of problems and confusion when it, so many novice players are looking for some tips to win this game easily. This is not wrong, but you have to share it from the start so that everything is well-conceived and the winning direction can also be realized well.

Use your good, appropriate, and precise tactics in calculating the next game. Master the game's rhythm; if you are too careless in playing the game and too hasty, you will only make your decisions the best. Don't be greedy if you have a large fortune, don't force yourself when playing if it's not time for you to be a winner. Remember to control yourself and know your game plan to make it easier to win.

Play at the right bet because the possibilities are more significant than other kinds of games at the betting place. Stay away from tie bets in getting to be a champion in bets if the nominal is small. First, make sure the number of fees from the game that you have never go through the limits that have been decided. Have you really believed in your views? Now is the time for you to apply to the Canadian online Casino game system and get your winner prize right now!