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What is Naver?

Never ( [nei·br] Hangul: 네이버) is a Korean-language online platform of a portal type with its own search engine displaying search results in curated sections, such as news, images, video, shopping, and advertising sites.

Naver is popularly dubbed the Google of Korea, as it is currently Korea's number one search engine. It was launched in 1999 by a group of ex-Samsung employees and has dominated the Korean search industry ever since.

How big is the Naver search engine in Korea?

According to a Statista survey, Naver served 56% of Korean active monthly users in 2021. With 47 million Koreans using the Internet, it makes around 25 million active monthly users of the Naver search engine. Meanwhile, only 35% of online Korean users searched for information in Google, and around 6% in Daum, Korea’s second-largest search engine.