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From Cyberlaw: Difficult Issues Winter 2010
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Learn about Backlinks from Search Engines


Search Engine Optimizers are well aware of the importance backlinks for websites to succeed. For their ranking algorithms, most search engines consider the quality of backlinks. Here, we will discuss the top search engines (Google Yahoo! and MSN) and how they view backlinks.

Google, the most popular search engine, puts a lot of emphasis on backlinks. Relevant backlinks are all that a website requires to rank high in the Google result page. Google does not show all indexed backlinks if a user searches with the link operator. Google also doesn't update their backlink index as often as they do their search results. link indexing

Multiple backlinks to the same domain do not create a stack effect in Google, according to some experts. Google's ranking algorithm will consider links from directories and forum signatures as having a minimum weight.

Yahoo, however, displays all backlinks to its users. The majority of backlinks on a page are often revealed to users when they search using the link: operator. They may not display all backlinks but it doesn't mean they are as valuable as Google. Backlinks in Yahoo are less important than they are in Google. how to index backlink

Yahoo has created a site explorer interface that assists webmasters in finding backlinks and other useful information. Yahoo provides the best API to webmasters.

MSN offers the ability to display all backlinks to users by using the link operator query. MSN's backlinks update is also the most up-to-date of all three search engines. Although it may seem that MSN is a heavy focus on backlinks, this is not usually the case. MSN views backlinks as less important than keyword domain.

Google is the only search engine to place a lot of emphasis on backlinks in its ranking formula. This is because they are the most used search engine. Backlinks are essential for all websites. Yahoo and MSN are better options to search for backlinks, as they provide a more comprehensive listing.