Difference between revisions of "3 Core Components to Your Drug Rehab"

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1Asset Accumulation
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2End to End Data Management
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3Cash Flow through Marketing
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'''Asset Accumulation'''
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Securing a great location is critically important to having a successful addiction treatment center. For example, if you are going to own a residential drug rehab it makes sense to be within 45 minutes from a major metropolitan airport. Why? Because with more connections there is a chance the addicted person can get hung up, delayed, rerouted or just plain go AWOL and never make it to your facility. Some residential rehabs are what we call “destination facilities.”
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Owning a location that can serve multiple types of clinical care such as detox, residential, PHP, IOP and OP can increase the value in the property. Why? Because a potential new owner will value that being able to serve multiple levels of clinical care will allow then to be more flexible and potentially more profitable.  
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The next question is to buy or lease? This depends on your capitalization. In a perfect world many drug rehab owners love to own their own property. If they ever sell their addiction treatment business they can lease back the property they own to the new owners. Or they can sell the business and the real estate as a package. The challenge with buying properties for addiction treatment centers is zoning. Many neighbors have a NIMBY attitude towards drug rehabs. Getting past the planning boards with a brand-new start up can be a challenge. Our recommendation is to connect with consultants like [https://addiction-rep.com/rehab-investor/investor-consulting/ Addiction-Rep] and discuss your options.
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Leasing makes a lot of sense for a few reasons. First leasing does not require a huge down payment. Second leasing allows for flexibility to move to another location if you out grow the location or want to upgrade at a later date. Leasing can provide quick expansion and allow for adding new levels of care if you want to do so quickly. With leasing you don’t have the headaches of property maintenance and upkeep.
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For help in buying/selling or leasing a drug rehab connect with Addiction-Rep and they can help guide you through the process.
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'''End to End Data Management'''
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End to end data management also known as EMR’s or electronic medical record keeping is a huge area for many addiction treatment centers. In our experience most drug rehabs do a poor job in managing their data. Electronic medical record keeping starts with the first patient call coming into the drug rehab. Next the record should be sent electronically to the CRM or the customer relationship management software program like Salesforce. Next the Salesforce CRM record needs to be pushed to the EMR where all the relevant patient information and activity is stored. The EMR needs to be connected to the accounting and billing systems.
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Where this gets dicey is when the data needs to be entered manually multiple times or copied and pasted multiple times. This is where errors can occur. Proper addiction treatment record keeping and reporting is critical should you have an insurance audit, and you will have an audit one day. Being able to provide your insurance company with the proper reports is critical because if you have to sift through them manually it is like walking though deep mud waist deep.
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Many of the EMR systems today are built on old technologies and require a lot of effort in making changes and a lot of times the business have to conform to the software instead of conforming the software to the businesses. We recommend that you consider looking at systems like [https://terrahealthsolutions.com/ Banjo] a new end to end digital platform for the behavioral health space as of 2022.
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'''Cash Flow through Marketing'''
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You need a steady stream of leads or better yet patients and admissions. Often you will hear things like “revenue cycle management.” This is basically understanding where and when your cash will be coming in from the insurance companies. Addiction treatment centers who operate by collecting in-network insurance reimbursements seem to command the biggest multiples. Why? Because their income is more predictable than out of network insurance contracts. What does this have to do with marketing and cash flow? A lot!
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If you have a marketing program(s) that continually delivers new and recurring admissions you have a business that has cash flow. Often, we see drug rehabs expanding with more locations or more beds when they don’t have the beds they currently own full with a waiting list. This is a recipe for desperation and business owners will do anything to try and keep the beds full and this can lead to some unethical business practices.
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How do you create a great marketing program? There are 2 solid ways to get admissions:
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Have an excellent on-ground marketing / business development team
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Have a digital marketing program that is consistent
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Hiring on-ground business development people is a skill and an art form. If they don’t bring in clients in the first 6 weeks you need to find someone who can. The challenge is the better the BD person is the easier it is for your competition to offer them more $$$ and they can walk out the door.
 
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As far as digital marketing is concerned you want your phones to ring on a daily basis. Your website is the anchor. In order to get a lead generating website to work it will require the following:
 
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Page Speed – If you are not in the 80’s or above in Mobile Google Page Speed Insights you are slow
 
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Branding – The website has to have a professional logo and look at feel – this makes the site feel trust worthy – Trust is your most important criteria BAR NONE FULL STOP.
 
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Content – You need a lot of content. Preferably 100’s of website pages and blo0g posts with really well written content that others want to share and link to
 
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Inbound Links – Gotta have them. Links, Links and more links. Links from other TRUSTED websites is the way Google puts a lot of their credence on how good or trustworthy the website is. Google is measuring the inbound link and determining if it is of high authority like a college .edu or a newspaper type of website. These sites have more TRUST than newer websites. Call Addiction-Rep for your [https://addiction-rep.com/marketing/ drug rehab content and digital marketing] needs.
 
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Revision as of 11:02, 17 May 2022

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