Categories of Sites Targeted by Gator Advertisements
Documentation of Gator Advertisements and Targeting
The table below summarizes Gator targeting of certain categories of web sites. The left column gives a description of each category and an explanation of the origin of sites in this category. For each category, the second column reports the proportion of sites found to be targeted by at least one Gator advertisement. Among targeted sites in each category, the third column reports the average number of Gator advertisements targeted at each site. All analysis operates at the level of the second-level domain, and all Google searches refer to the top 100 Google results in an ordinary search on the corresponding keywords.
| Type of site / source Sample targeted sites | % of sites targeted by at least one Gator advertisement | Average number of Gator advertisements targeted at each targeted site in category |
| Credit Cards Sites Source: Google search on 'credit cards' | 65.5% | 12.7 |
| Targeted sites include americanexpress.com (43 ads), ftc.gov (2), bankrate.com (36), discovercard.com (2), hypermart.net (2) | ||
| Movies Sites Source: Google search on 'movies' | 62.9% | 35.3 |
| Targeted sites include imdb.com (14 ads), go.com (35), digitalcity.com (18), hollywood.com (17), yahoo.com (309) | ||
| California Sites Source: Google search on 'California' | 60.2% | 8.8 |
| Targeted sites include ca.gov (3 ads), berkeley.edu (5), usc.edu (2), caltech.edu (2), ucdavis.edu (4) | ||
| Jobs Sites Source: Google search on 'jobs' | 57.9% | 12.2 |
| Targeted sites include monster.com (19 ads), jobs.com (6), hotjobs.com (11), opm.gov (7), jobs.net (5) | ||
| Refinancing Sites Source: Google search on 'refinancing' | 56.5% | 19.6 |
| Targeted sites include bankrate.com (36 ads), cnn.com (27), householdauto.com (5), forbes.com (8), homestore.com (24) | ||
| Airlines Sites Source: Google search on 'airlines' | 51.0% | 6.5 |
| Targeted sites include ual.com (3 ads), aa.com (12), nwa.com (9), iflyswa.com (3), continental.com (10) | ||
| Sports Sites Source: Google search on 'sports' | 50.0% | 35.7 |
| Targeted sites include yahoo.com (309 ads), sportsline.com (18), foxsports.com (6), sportsnetwork.com (1), dmoz.org (3) | ||
| Washington Sites Source: Google search on 'Washington' | 49.0% | 15.8 |
| Targeted sites include wa.gov (3 ads), washington.edu (3), wustl.edu (2), nga.gov (1), wamu.com (14) | ||
| Health Sites Source: Google search on 'health' | 47.9% | 21.5 |
| Targeted sites include nih.gov (6 ads), hon.ch (1), hhs.gov (2), who.int (1), webmd.com (22) | ||
| Recretation Sites Source: Google search on 'recretation' | 47.8% | 6.3 |
| Targeted sites include ifrance.com (1 ads), yale.edu (4), ac.uk (18), umich.edu (5), com.au (6) | ||
| Phone Numbers Sites Source: Google search on 'phone numbers' | 47.4% | 22.9 |
| Targeted sites include switchboard.com (12 ads), anywho.com (11), yahoo.com (309), lycos.com (74), sympatico.ca (9) | ||
| Archaeology Sites Source: Google search on 'archaeology' | 46.9% | 26.6 |
| Targeted sites include ac.uk (18 ads), asu.edu (5), umich.edu (5), about.com (45), dartmouth.edu (2) | ||
| Office Supplies Sites Source: Google search on 'office supplies' | 46.0% | 21.8 |
| Targeted sites include staples.com (6 ads), officemax.com (21), officedepot.com (20), onlineofficesupplies.com (6), reliable.com (6) | ||
| Taxes Sites Source: Google search on 'taxes' | 44.0% | 30.3 |
| Targeted sites include irs.gov (2 ads), yahoo.com (309), turbotax.com (2), el.com (2), msn.com (98) | ||
| Indiana Sites Source: Google search on 'Indiana' | 43.0% | 11.2 |
| Targeted sites include in.gov (3 ads), indiana.edu (4), nba.com (11), yahoo.com (308), wunderground.com (11) | ||
| Humanities Sites Source: Google search on 'humanities' | 42.3% | 21.5 |
| Targeted sites include ucsb.edu (2 ads), msu.edu (1), ac.uk (18), umich.edu (5), rutgers.edu (4) | ||
| Internet Sites Source: Google search on 'internet' | 41.7% | 29.2 |
| Targeted sites include microsoft.com (30 ads), internet.com (1), imdb.com (12), ipl.org (2), britannica.com (13) | ||
| Cable TV Sites Source: Google search on 'cable tv' | 41.3% | 4.2 |
| Targeted sites include comcast.com (1 ads), tvguide.com (12), charter.com (3), lifetimetv.com (3), cox.com (4) | ||
| Top 100 Travel sites Source: Google search on 'travel' | 41.0% | 31.0 |
| Targeted sites include travelocity.com (38 ads), travel.com (26), yahoo.com (293), expedia.com (46), cdc.gov (2) | ||
| Computers Sites Source: Google search on 'computers' | 40.6% | 31.1 |
| Targeted sites include apple.com (9 ads), dell.com (29), compaq.com (7), cnet.com (39), dmoz.org (3) | ||
| Printers Sites Source: Google search on 'printers' | 40.0% | 16.6 |
| Targeted sites include hp.com (30 ads), epson.com (8), lexmark.com (9), ibm.com (21), pcmag.com (10) | ||
| Shopping Sites Source: Google search on 'shopping' | 39.8% | 33.5 |
| Targeted sites include yahoo.com (309 ads), dmoz.org (3), msn.com (98), shopping.com (4), qvc.com (17) | ||
| Hawaii Sites Source: Google search on 'Hawaii' | 39.6% | 11.3 |
| Targeted sites include hawaii.edu (1 ads), hawaii.gov (1), wunderground.com (11), rootsweb.com (10), yahoo.com (308) | ||
| Privacy Sites Source: Google search on 'privacy' | 38.9% | 38.1 |
| Targeted sites include yahoo.com (309 ads), ftc.gov (2), engage.com (1), everyone.net (13), lycos.com (74) | ||
| News Sites Source: Google search on 'news' | 38.4% | 29.7 |
| Targeted sites include cnn.com (27 ads), go.com (35), com.com (1), google.com (6), usnews.com (3) | ||
| Arizona Sites Source: Google search on 'Arizona' | 37.8% | 11.2 |
| Targeted sites include arizona.edu (2 ads), asu.edu (5), azstarnet.com (2), arizonalottery.com (3), wunderground.com (11) | ||
| Michigan Sites Source: Google search on 'Michigan' | 37.0% | 8.8 |
| Targeted sites include michigan.gov (3 ads), umich.edu (5), msu.edu (3), rootsweb.com (10), wunderground.com (11) | ||
| Entertainment Sites Source: Google search on 'entertainment' | 36.6% | 36.8 |
| Targeted sites include eonline.com (2 ads), ew.com (2), cnn.com (27), yahoo.com (309), tvguide.com (12) | ||
| Most Selective 100 American Colleges and Universities Source: Morgan Park Academy | 36.4% | 2.0 |
| Targeted sites include caltech.edu (1 ads), cmu.edu (2), wm.edu (2), cornell.edu (3), dartmouth.edu (1) | ||
| Test Prep Sites Source: Google search on 'test prep' | 36.3% | 15.6 |
| Targeted sites include kaptest.com (2 ads), kaplan.com (3), princetonreview.com (2), petersons.com (6), collegeboard.com (3) | ||
| Business Sites Source: Google search on 'business' | 36.1% | 32.9 |
| Targeted sites include businessweek.com (7 ads), sba.gov (2), business2.com (3), business.com (4), ibm.com (21) | ||
| Video Games Sites Source: Google search on 'video games' | 33.7% | 38.9 |
| Targeted sites include dmoz.org (3 ads), zdnet.com (17), about.com (45), gamefaqs.com (1), google.com (6) | ||
| Literature Sites Source: Google search on 'literature' | 33.7% | 17.8 |
| Targeted sites include yahoo.com (309 ads), virginia.edu (3), ac.jp (1), upenn.edu (2), georgetown.edu (1) | ||
| Military Sites Source: Google search on 'military' | 33.7% | 23.3 |
| Targeted sites include military.com (3 ads), defenselink.mil (2), usma.edu (2), militarycity.com (2), dtic.mil (2) | ||
| Domain Registration Sites Source: Google search on 'domain names' | 33.3% | 13.6 |
| Targeted sites include networksolutions.com (3 ads), register.com (5), netnames.com (1), godaddy.com (3), com.au (6) | ||
| History Sites Source: Google search on 'history' | 33.0% | 16.9 |
| Targeted sites include historychannel.com (1 ads), ac.uk (18), ku.edu (3), loc.gov (1), utexas.edu (5) | ||
| Diseases Sites Source: Google search on 'diseases' | 31.5% | 17.1 |
| Targeted sites include ki.se (3 ads), cdc.gov (2), yahoo.com (309), nih.gov (6), uchicago.edu (2) | ||
| Law Sites Source: Google search on 'law' | 31.3% | 13.7 |
| Targeted sites include findlaw.com (3 ads), cornell.edu (5), indiana.edu (4), loc.gov (1), ca.gov (3) | ||
| LCD Panel Sites Source: Google search on 'lcd panel' | 31.1% | 14.3 |
| Targeted sites include viewsonic.com (6 ads), mpsuperstore.com (8), ibm.com (21), com.com (1), pcmag.com (10) | ||
| Astronomy Sites Source: Google search on 'astronomy' | 30.4% | 18.0 |
| Targeted sites include yahoo.com (309 ads), ac.uk (18), hawaii.edu (3), caltech.edu (2), dmoz.org (3) | ||
| Culture Sites Source: Google search on 'culture' | 30.2% | 28.7 |
| Targeted sites include virginia.edu (3 ads), culture.fr (3), louvre.fr (3), yahoo.com (309), ipl.org (2) | ||
| Top 100 .GOV sites Source: Google search for 'site:gov' | 29.8% | 3.2 |
| Targeted sites include loc.gov (3 ads), hhs.gov (2), doe.gov (1), uscourts.gov (2), nih.gov (6) | ||
| Minnesota Sites Source: Google search on 'Minnesota' | 29.0% | 14.3 |
| Targeted sites include umn.edu (2 ads), mlb.com (14), nba.com (11), rootsweb.com (10), wunderground.com (11) | ||
| Cruises Sites Source: Google search on 'cruises' | 28.6% | 8.1 |
| Targeted sites include carnival.com (4 ads), princess.com (2), crystalcruises.com (3), windstarcruises.com (3), regalcruises.com (3) | ||
| Georgia Sites Source: Google search on 'Georgia' | 28.3% | 16.1 |
| Targeted sites include uga.edu (3 ads), gatech.edu (6), galottery.com (3), rootsweb.com (10), georgia.gov (1) | ||
| Education Sites Source: Google search on 'education' | 28.0% | 18.2 |
| Targeted sites include ed.gov (2 ads), edweek.org (1), nea.org (1), educationindex.com (1), petersons.com (6) | ||
| Reference Sites Source: Google search on 'reference' | 28.0% | 33.4 |
| Targeted sites include dictionary.com (11 ads), ipl.org (2), ku.edu (3), dmoz.org (3), yahoo.com (309) | ||
| District Of Columbia Sites Source: Google search on 'District of Columbia' | 27.8% | 4.2 |
| Targeted sites include dc.gov (1 ads), uscourts.gov (2), wunderground.com (11), georgetown.edu (1), rootsweb.com (10) | ||
| Finance Sites Source: Google search on 'finance' | 27.8% | 30.9 |
| Targeted sites include yahoo.com (309 ads), fool.com (23), financenter.com (3), gc.ca (3), go.jp (1) | ||
| Psychology Sites Source: Google search on 'psychology' | 27.7% | 20.2 |
| Targeted sites include ufl.edu (4 ads), yahoo.com (309), dmoz.org (3), ac.uk (18), ucsb.edu (2) | ||
| Pennsylvania Sites Source: Google search on 'Pennsylvania' | 27.0% | 17.7 |
| Targeted sites include upenn.edu (2 ads), psu.edu (3), palottery.com (3), aol.com (101), wunderground.com (11) | ||
| Missouri Sites Source: Google search on 'Missouri' | 26.3% | 16.9 |
| Targeted sites include missouri.edu (5 ads), umr.edu (3), rootsweb.com (10), yahoo.com (306), wunderground.com (11) | ||
| Movie Rental Sites Source: Google search on 'movie rental' | 26.2% | 13.4 |
| Targeted sites include reel.com (3 ads), netflix.com (5), blockbuster.com (9), digitalcity.com (18), metv.com (1) | ||
| Ohio Sites Source: Google search on 'Ohio' | 26.0% | 16.0 |
| Targeted sites include ohio-state.edu (4 ads), ohiou.edu (2), faqs.org (2), ohiolottery.com (3), muohio.edu (2) | ||
| Virginia Sites Source: Google search on 'Virginia' | 26.0% | 14.5 |
| Targeted sites include virginia.edu (3 ads), vt.edu (3), valottery.com (3), vmi.edu (2), vipnet.org (1) | ||
| Business Cards Sites Source: Google search on 'business cards' | 25.8% | 13.1 |
| Targeted sites include vistaprint.com (2 ads), com.au (6), businesscards.com (3), netscape.com (43), printingforless.com (4) | ||
| Languages Sites Source: Google search on 'languages' | 25.8% | 21.4 |
| Targeted sites include tu-berlin.de (4 ads), yahoo.com (309), ac.uk (18), uchicago.edu (2), loc.gov (1) | ||
| Dictionaries Sites Source: Google search on 'dictionaries' | 24.7% | 30.3 |
| Targeted sites include dictionary.com (11 ads), yahoo.com (309), nih.gov (6), iastate.edu (2), ipl.org (2) | ||
| Quotations Sites Source: Google search on 'quotations' | 24.7% | 40.8 |
| Targeted sites include geocities.com (4 ads), yahoo.com (309), about.com (45), virginia.edu (3), ipl.org (2) | ||
| Economy Sites Source: Google search on 'economy' | 24.5% | 35.0 |
| Targeted sites include berkeley.edu (5 ads), yahoo.com (309), uchicago.edu (2), go.jp (1), lycos.com (74) | ||
| Graphing Calculator Sites Source: Google search on 'graphing calculator' | 24.4% | 24.5 |
| Targeted sites include utk.edu (2 ads), aol.com (103), jhu.edu (4), amazon.com (71), geocities.com (4) | ||
| Utah Sites Source: Google search on 'Utah' | 24.2% | 16.8 |
| Targeted sites include utah.gov (3 ads), nba.com (11), citysearch.com (17), uscourts.gov (2), yahoo.com (306) | ||
| North Carolina Sites Source: Google search on 'North Carolina' | 24.0% | 16.8 |
| Targeted sites include unc.edu (3 ads), ncsu.edu (5), fansonly.com (11), unca.edu (3), rootsweb.com (10) | ||
| Coupons Sites Source: Google search on 'coupons' | 23.7% | 18.3 |
| Targeted sites include hotcoupons.com (1 ads), valpak.com (1), coolsavings.com (2), yahoo.com (309), smartsource.com (1) | ||
| Fitness Sites Source: Google search on 'fitness' | 23.2% | 20.9 |
| Targeted sites include fitnessonline.com (1 ads), global-fitness.com (1), yahoo.com (309), 24hourfitness.com (1), fitnessworld.com (1) | ||
| Maryland Sites Source: Google search on 'Maryland' | 23.2% | 16.9 |
| Targeted sites include umd.edu (3 ads), umuc.edu (3), mdlottery.com (3), smcm.edu (3), wunderground.com (11) | ||
| Debt Sites Source: Google search on 'debt' | 23.2% | 12.5 |
| Targeted sites include dca.org (7 ads), ftc.gov (2), help-consolidate-debt.com (7), center4debtmanagement.com (7), outtadebt.com (7) | ||
| Car Rental Sites Source: Google search on 'car rental' | 22.9% | 8.9 |
| Targeted sites include avis.com (6 ads), nationalcar.com (6), hertz.com (5), thrifty.com (8), budget.com (4) | ||
| Delaware Sites Source: Google search on 'Delaware' | 22.4% | 17.5 |
| Targeted sites include delaware.gov (2 ads), udel.edu (3), gr.jp (1), uscourts.gov (2), rootsweb.com (10) | ||
| State Government Sites Source: Google search on 'state government' | 22.4% | 2.4 |
| Targeted sites include mass.gov (1 ads), michigan.gov (3), ca.gov (3), wa.gov (3), in.gov (3) | ||
| Tennessee Sites Source: Google search on 'Tennessee' | 21.6% | 20.4 |
| Targeted sites include utk.edu (2 ads), earthlink.net (34), firsttennessee.com (2), wunderground.com (11), yahoo.com (306) | ||
| DVD Sites Source: Google search on 'dvd' | 21.2% | 11.2 |
| Targeted sites include dvdreview.com (5 ads), dvdfile.com (5), dvdempire.com (5), dvdtalk.com (5), dvdplanet.com (1) | ||
| Science Sites Source: Google search on 'science' | 21.2% | 22.9 |
| Targeted sites include nsf.gov (1 ads), dmoz.org (3), yahoo.com (309), ac.uk (18), psu.edu (3) | ||
| Illinois Sites Source: Google search on 'Illinois' | 21.0% | 20.5 |
| Targeted sites include uiuc.edu (6 ads), illinoislottery.com (3), wunderground.com (11), rootsweb.com (10), yahoo.com (308) | ||
| Media Sites Source: Google search on 'media' | 20.8% | 27.3 |
| Targeted sites include microsoft.com (29 ads), real.com (7), mit.edu (4), oxygen.com (15), lycos.com (74) | ||
| Engineering Sites Source: Google search on 'engineering' | 20.4% | 23.0 |
| Targeted sites include ac.uk (18 ads), cmu.edu (3), ufl.edu (4), engineeringjobs.com (6), yahoo.com (309) | ||
| Wisconsin Sites Source: Google search on 'Wisconsin' | 20.4% | 20.2 |
| Targeted sites include wisc.edu (5 ads), wilottery.com (3), rootsweb.com (10), yahoo.com (306) | ||
| Regional Sites Source: Google search on 'regional' | 20.2% | 35.5 |
| Targeted sites include dmoz.org (3 ads), yahoo.com (309), google.com (6), weather.com (11), cornell.edu (5) | ||
| SUV Sites Source: Google search on 'SUV' | 20.0% | 46.6 |
| Targeted sites include msn.com (98 ads), pbs.org (13), about.com (45), statefarm.com (14), cars.com (13) | ||
| VCR Sites Source: Google search on 'vcr' | 19.5% | 36.1 |
| Targeted sites include howstuffworks.com (7 ads), virginia.edu (3), berkeley.edu (5), com.au (6), buy.com (41) | ||
| Government Sites Source: Google search on 'government' | 19.2% | 18.3 |
| Targeted sites include gc.ca (3 ads), whitehouse.gov (2), opm.gov (7), yahoo.com (309), michigan.gov (3) | ||
| Massachusetts Sites Source: Google search on 'Massachusetts' | 18.6% | 20.9 |
| Targeted sites include mass.gov (1 ads), mit.edu (4), harvard.edu (3), masslottery.com (3), wunderground.com (11) | ||
| Florida Sites Source: Google search on 'Florida' | 18.4% | 21.3 |
| Targeted sites include ufl.edu (4 ads), myflorida.com (3), fsu.edu (3), usf.edu (2), flalottery.com (3) | ||
| New York Sites Source: Google search on 'New York' | 18.4% | 21.1 |
| Targeted sites include nyc.gov (1 ads), nyu.edu (2), nypost.com (1), moma.org (1), citysearch.com (17) | ||
| Photography Sites Source: Google search on 'photography' | 18.2% | 40.7 |
| Targeted sites include dpreview.com (4 ads), ucr.edu (2), ritzcamera.com (3), yahoo.com (309), arizona.edu (2) | ||
| Diamonds Sites Source: Google search on 'diamonds' | 18.1% | 4.8 |
| Targeted sites include diamonds.com (3 ads), adiamondisforever.com (3), bluenile.com (7), geocities.com (4), diamondsonweb.com (4) | ||
| Texas Sites Source: Google search on 'Texas' | 17.3% | 5.6 |
| Targeted sites include utexas.edu (5 ads), tamu.edu (4), wunderground.com (11), rootsweb.com (10) | ||
| Animals Sites Source: Google search on 'animals' | 17.2% | 7.8 |
| Targeted sites include com.au (5 ads), umich.edu (5), wustl.edu (2), discovery.com (4), berkeley.edu (5) | ||
| Arts Sites Source: Google search on 'arts' | 17.0% | 24.8 |
| Targeted sites include ivillage.com (42 ads), ea.com (7), bluemountain.com (4), dmoz.org (3), yahoo.com (309) | ||
| Iowa Sites Source: Google search on 'Iowa' | 16.3% | 21.1 |
| Targeted sites include iastate.edu (2 ads), vh.org (1), ialottery.com (3), yahoo.com (308), uscourts.gov (2) | ||
| Oklahoma Sites Source: Google search on 'Oklahoma' | 16.0% | 22.5 |
| Targeted sites include ou.edu (1 ads), fansonly.com (11), rootsweb.com (10), wunderground.com (11), yahoo.com (306) | ||
| Kentucky Sites Source: Google search on 'Kentucky' | 15.2% | 23.6 |
| Targeted sites include uky.edu (2 ads), kylottery.com (3), rootsweb.com (10), uscourts.gov (2), sixflags.com (2) | ||
| Electronics Sites Source: Google search on 'electronics' | 14.0% | 6.5 |
| Targeted sites include sony.com (6 ads), philips.com (3), samsung.com (2), sharp-usa.com (6), ebgames.com (1) | ||
| Colorado Sites Source: Google search on 'Colorado' | 13.1% | 28.3 |
| Targeted sites include colorado.gov (2 ads), colorado.edu (4), coloradolottery.com (3), wunderground.com (11), uchsc.edu (1) | ||
| New Jersey Sites Source: Google search on 'New Jersey' | 13.0% | 30.2 |
| Targeted sites include rutgers.edu (4 ads), tcnj.edu (2), nba.com (11), yahoo.com (306), earthlink.net (34) | ||
| Kansas Sites Source: Google search on 'Kansas' | 12.2% | 30.3 |
| Targeted sites include accesskansas.org (2 ads), ku.edu (3), ksrevenue.org (2), mlb.com (14), kslottery.com (3) | ||
| South Dakota Sites Source: Google search on 'South Dakota' | 12.1% | 30.2 |
| Targeted sites include rootsweb.com (10 ads), uscourts.gov (2), yahoo.com (306), loc.gov (1), wunderground.com (5) | ||
| South Carolina Sites Source: Google search on 'South Carolina' | 10.3% | 37.6 |
| Targeted sites include sctax.org (1 ads), earthlink.net (34), yahoo.com (306), wunderground.com (11), uscourts.gov (2) | ||
| Nevada Sites Source: Google search on 'Nevada' | 10.2% | 34.8 |
| Targeted sites include wunderground.com (11 ads), doe.gov (1), uscourts.gov (2), yahoo.com (306), ca.gov (3) | ||
| Connecticut Sites Source: Google search on 'Connecticut' | 10.1% | 35.5 |
| Targeted sites include ctlottery.org (3 ads), ctstateu.edu (4), rootsweb.com (10), uscourts.gov (2), yahoo.com (308) | ||
| Rhode Island Sites Source: Google search on 'Rhode Island' | 10.1% | 35.8 |
| Targeted sites include rilot.com (3 ads), rootsweb.com (10), yahoo.com (306), wunderground.com (11), uscourts.gov (2) | ||
| Montana Sites Source: Google search on 'Montana' | 10.0% | 66.4 |
| Targeted sites include discoveringmontana.com (2 ads), montanalottery.com (3), yahoo.com (306), rootsweb.com (10), wunderground.com (11) | ||
| Nebraska Sites Source: Google search on 'Nebraska' | 9.6% | 38.7 |
| Targeted sites include nelottery.com (3 ads), rootsweb.com (10), uscourts.gov (2), nol.org (2), wunderground.com (11) | ||
| West Virginia Sites Source: Google search on 'West Virginia' | 9.1% | 38.3 |
| Targeted sites include wvdhhr.org (1 ads), rootsweb.com (10), yahoo.com (306), loc.gov (1), uscourts.gov (2) | ||
| North Dakota Sites Source: Google search on 'North Dakota' | 8.4% | 43.0 |
| Targeted sites include rootsweb.com (10 ads), uscourts.gov (2), yahoo.com (306), wunderground.com (11), theonion.com (1) | ||
| Oregon Sites Source: Google search on 'Oregon' | 8.0% | 47.5 |
| Targeted sites include oregonlive.com (2 ads), el.com (2), wunderground.com (11), pbs.org (13), uscourts.gov (2) | ||
| Furniture Sites Source: Google search on 'furniture' | 7.2% | 3.7 |
| Targeted sites include furniturefind.com (2 ads), furniturefan.com (2), sympatico.ca (9), stanford.edu (4), ikea.com (2) | ||
| Vermont Sites Source: Google search on 'Vermont' | 7.0% | 49.4 |
| Targeted sites include vtlottery.com (3 ads), vermontteddybear.com (2), yahoo.com (306), uscourts.gov (2), wunderground.com (11) | ||
| Cellphone Sites Source: Google search on 'cellphone' | 6.8% | 7.4 |
| Targeted sites include wired.com (2 ads), autoeurope.com (28), emerchandise.com (1), pdamart.com (4) | ||
| Louisiana Sites Source: Google search on 'Louisiana' | 6.2% | 56.0 |
| Targeted sites include louisianalottery.com (3 ads), rootsweb.com (10), yahoo.com (308), uscourts.gov (2), wunderground.com (11) | ||
| New Mexico Sites Source: Google search on 'New Mexico' | 6.2% | 57.2 |
| Targeted sites include nmlottery.com (3 ads), wunderground.com (11), yahoo.com (306), fansonly.com (11), rent.com (1) | ||
| New Hampshire Sites Source: Google search on 'New Hampshire' | 6.1% | 55.5 |
| Targeted sites include yahoo.com (306 ads), uscourts.gov (2), wunderground.com (11), loc.gov (1) | ||
| Alaska Sites Source: Google search on 'Alaska' | 6.1% | 57.7 |
| Targeted sites include alaskaair.com (8 ads), wunderground.com (11), yahoo.com (309), duke.edu (5), uscourts.gov (2) | ||
| Maine Sites Source: Google search on 'Maine' | 6.1% | 56.0 |
| Targeted sites include mainelottery.com (3 ads), rootsweb.com (10), uscourts.gov (2), yahoo.com (308), wunderground.com (11) | ||
| Mississippi Sites Source: Google search on 'Mississippi' | 6.1% | 55.7 |
| Targeted sites include rootsweb.com (10 ads), yahoo.com (306), uscourts.gov (2), pbs.org (13), loc.gov (1) | ||
| Wyoming Sites Source: Google search on 'Wyoming' | 6.1% | 55.5 |
| Targeted sites include uscourts.gov (2 ads), yahoo.com (306), wunderground.com (11), loc.gov (1) | ||
| Idaho Sites Source: Google search on 'Idaho' | 6.0% | 55.8 |
| Targeted sites include idaholottery.com (3 ads), uscourts.gov (2), rootsweb.com (10), yahoo.com (308), wunderground.com (11) | ||
| Society Sites Source: Google search on 'society' | 6.0% | 14.8 |
| Targeted sites include nationalgeographic.com (11 ads), earthlink.net (34), shrm.org (5), dmoz.org (3), ac.uk (18) | ||
| Arkansas Sites Source: Google search on 'Arkansas' | 5.1% | 64.6 |
| Targeted sites include rootsweb.com (10 ads), yahoo.com (308), uscourts.gov (2), loc.gov (1) | ||
| Alabama Sites Source: Google search on 'Alabama' | 3.1% | 107.0 |
| Targeted sites include rootsweb.com (10 ads), yahoo.com (309), uscourts.gov (2) | ||