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What is Black Hat SEO (Search Engine Optimization gone bad)

Black hat practitioners tend to see search engine optimization as a war, and search engines because the enemy to be beaten by all means that truthful or foul. White hatters tend to view search engines as allies, who can facilitate drive business to their clients’ sites. Cloaking – when website or web pages are got wind of to show totally different content for a pursuit engine spider versus a human user. Cloaking delivers one version of a page to a web user and a special version to a hunt engine. The cloaked page is packed with keywords and phrases that the website desires to be highly rank for so.

It is done by cloaking programs that compare the IP address of the requesting party to a database of known IP addresses from specific search engine spiders. If the IP address matches one on the list, it serves a page that was specifically written for the search engines.

There are good reasons for cloaking as well, like targeted advertising, but if you are trying to control your rankings in the search engines then your web site might be penalized or banned.

Spamming (Keyword Stuffing) - “Stuffing” long lists of keywords into the content and also the code on a page that produces the page unreadable

Ever seen an online page with a very awkwardly written first paragraph where an exact word is repeated ad nauseam? Here’s an example:

“We sell the most effective father’s day gifts for father’s day. If you prefer to celebrate father’s day we can help with the best father’s day gifts for father’s day.”

It’s obvious that the page is attempting to rank well for “father’s day gifts.” this can be keyword spamming or stuffing but it’s just the tip of the SEO iceberg; there is most likely keyword stuffing happening in the code: within the meta tags, invisible text, alt tags, title tags, comment tags, etc. If the word or phrase is repeated too typically Google will place a filter to scale back the website’s rankings or simply ban the site. Keyword density may be tricky but, as a general rule, massive Oak shoots for third-dimensional to twelve-tone system of all text on a page to be our targeted keywords.

Hidden Text – if text or links are invisible to the website visitor however are often seen by search engine spiders then they are thought of hidden.In the past individuals would simply create the text too tiny to scan by employing a one point font or build it a similar color as the background. currently that search engines have built in algorithms to combat that, spammers are using cascading style sheets (CSS) to cover text or using
tags set to not display text on the page. it’s boils down to this: it is thought of hidden if the text or link is invisible to the website visitor however will be seen by search engine spiders.Search engines will simply spot this today thus it is best to avoid it altogether. Black Hat SEO