Kateryna Maltseva is a doctoral candidate in marketing at BI Norwegian Business School at the Nordic Centre for Internet and Society. Her background is in sociology (BSc) and strategic marketing (MSc). In her research, Kateryna is focusing on the psychological and behavioral effects of digital self-tracking technologies, such as wearable devices and mobile applications.
Kateryna’s dissertation is developed in the intersection of two domains: psychology and human-computer interaction. She is particularly interested in how self-tracking technologies mediate and/or augment the perception of bodily experiences, humanness, and what implications those processes may have for information processing and decision making. Kateryna works mainly with quantitative methodologies, specifically, laboratory and online experiments.
Kateryna joined Berkman Klein Center in order to develop her dissertation further and focus on how people interpret and make sense of information obtained from digital self-tracking technologies.
In addition to her interest in digital self-tracking technologies, Kateryna has done some work in the fields of CSR communication, gamification, and artificial intelligence.
In her free time, Kateryna enjoys hiking, traveling, and watching crime shows.